The best website builders for event planners are:
- Snapps.ai
- WordPress
- Webflow
- Wix Studio
- Squarespace
- Whova
Start a website and market yourself as an event planner. A website showcases your past events, services, and style. WebFX says 43% use these spaces to showcase work, connect with leads, and manage bookings.
Dave from Verpex says website builders are best for event planners. They require no coding, are easy to use, and set up in minutes. They’re budget-friendly and need no training, making them ideal for small event planners.
A Reddit user says event planning website builders must balance form and function. The top builders optimize performance, grow the business, and ensure accessibility. These aspects are as important as being appealing for an event planning platform.
Here’s a breakdown of six leading website builders in 2025. By comparing these platforms, we’ll choose which pitches an event planning business best.
1. Snapps.ai
Customization Rating: 9/10
Integration Rating: 8/10
Snapps.ai is the best website builder for event planners. Its AI-powered Wizard is exceptional in navigating through the platform. This transforms simple form inputs into a website builder draft within minutes. Marcus says that the easy-to-use interface and full control make it a top service-based platform.
Snapps Graphics powers over 200 event planning website templates and designs. Event planners use an advanced coding drag-and-drop editor to customize their virtual event planning website and features.
Snapps.ai connects with popular social media, email marketing, and analytics tools. The platform’s SnapMe feature simplifies link management for events. It tracks clicks and customer engagement for event registrations and ticket sales. Here are other event-specific features:
AI-Powered Content Generation: Creates event descriptions and promotional content with AI. Make sure that it is optimized for search engines.
Local Search Tracking: Track if you’re visible in local searches. You’ll be dealing with instant reports so you know how to improve your site.
Client Management Dashboard: Communicate with your customers in one system using professional networking event website features. This feature lets people book with you, too.
Visual Tools: Create appealing templates through Snapps Graphics.
Technical SEO Analysis: Provides instant insights for improving conference registration website visibility and performance.
Snapps.ai’s AI toolkit generates content, creates images, and optimizes for Google. The platform adds more event-specific templates, making it flexible for planners. Snapps.ai loads faster and ranks higher because of its readiness for Google Core Web Vitals. The AI-driven features contribute to better functionality than other event ticketing website builder platforms.
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2. WordPress.org
Customization Rating: 9/10
Integration Rating: 8/10
WordPress is flexible and customizable for event planners. But it has a learning curve for basic and advanced customizations. While it needs little to no coding, you need technical knowledge to master the builder.
The platform creates thousands of event planning templates to customize on visual editors. But, recent improvements raised concerns about plugin access and updates.
Event planners on the platform usually integrate conference registration website and online event booking system features. With these event management tools below, be careful with risky plugins:
- Event Management Plugins: The Events Calendar and Modern Events Calendar have flexible layouts.
- Payment Gateway Integration: Processes multiple payment methods smoothly.
- Membership Management: Creates member-only event areas and exclusive content.
Compared to the other platforms, WordPress has far better customization and ownership control. Event planners control their data and change any aspect they wish to change on the platform. If we’re talking about user experience and design tools, use the other platforms instead.
3. Webflow
Customization Rating: 9/10
Integration Rating: 8/10
Webflow’s interface bridges the gap between simple builders and developer platforms. The platform requires learning time, and basic solutions cost more than the others.
Event planners use an advanced visual editor to create layouts and have full control. The Navigator tab positions your elements exactly where you want them. And the customization panel controls the colors, typography, spacing, and animations without coding.
Webflow’s CMS plan stores up to 2,000 events or items, and even the basic plan handles 500 form submissions for your online event booking system. Process hundreds of conference registration website submissions with higher tiers as your events grow. Webflow is useful for handling multiple or large-scale conferences with these features:
- CMS Editor: Create and update event details, sorting them by date, category, or location.
- Custom Animations: Add countdown timers and other animations for your virtual event planning website while maintaining smooth scrolling.
- Collaboration Tools: Let members update content together at the same time.
- Responsive Design Controls: Customize event layouts to fit any screen size.
Webflow creates mobile-friendly websites with animations and interactions. However, opt for the other sites for simpler and quicker solutions. The platform has higher pricing and is difficult to learn at some point.
Omar Farook says Webflow is a mature, low-code website builder. It excels when advanced features and developer tools are needed. Event-planning websites integrate third-party tools that handle booking systems and custom forms.
4. Wix Studio
Customization Rating: 8/10
Integration Rating: 7/10
Wix Studio rivals Snapps.ai, also presenting AI tools and a point-and-click interface. Users find its 800 complex templates lengthy to customize.
For event planners who want better designs, Wix has advanced editing options. There’s a Velo Dev mode if you’re working with web designers. And, an Editor X with responsive designs and grid layouts.
The Wix Bookings app manages conference registration website and online event booking system needs. While, the platform’s integration with Google Workspace handles client email communications. Their $36/month Business plan includes customer login, event ticketing website builder, and booking systems. Here are other features on Wix for your event planning:
- Wix’s App Market: Thousands of plugins for virtual event ticket sales website and concert event website builder management.
- Wix Bookings app: Streamlines appointment scheduling and event registration.
- Google Workspace integration: Manage emails when communicating with users.
These are nice features, but Wix’s design process wastes event planners’ time and causes site glitches. What might take weeks for other website builders might extend to months in Wix studio. Wix has more design freedom at a lower price than the others. But, the other builders have polished templates that are more mobile responsive.
Arnau Ross says Wix Studio is for everyone, making professional sites. For event planners, the platform integrates without extra plugins or complicated setups.
5. Squarespace
Customization Rating: 7/10
Integration Rating: 8/10
Squarespace has a polished interface and clean event website designs. The 60 templates allow quick style changes but have limited element placement flexibility.
A Redditor does not love the growing costs that come with these event website builder features as well.
The platform focuses on business tools connecting with many events ticketing website builder payment methods, online event booking system, and booking tools. Make sure your budget is fit for the higher-tier plans. Here are its event-specific features:
- Appointment Booking: Built-in conference registration website system with confirmation emails sent automatically.
- RSVP Management: Complete virtual event planning website guest list management with custom forms.
- Marketing Tools: Integrated email campaigns and social media promotion features
- Analytics Dashboard: Tracks event performance and reports on site engagement.
Compared to other platforms, Squarespace has better design with its professional templates. The platform makes great event websites, but others offer more templates at a lower cost.
6. Whova
Customization Rating: 6/10
Integration Rating: 9/10
Whova is a website builder serving 8 million users with good event websites and web pages. A Reddit user claims the platform prioritizes its app over user engagement, neglecting some event types.
The platform doesn’t have good design freedom but creates functional, event-specific layouts. These layouts update event information automatically on all channels without sacrificing design.
Whova integrates registration, name badge creation, check-in processes, and attendee communication in one system. Event planners monitor who is attending and manage real-time updates through these features:
- Smart Registration System: Customized forms of integrated online event booking system processing while managing virtual event ticket sales website data.
- Check-in Management: Quick QR code scanning for check-in and generating badges to print.
- Event Website Integration: Syncs your event’s agenda with speaker and sponsor information.
- Engagement Tools: Event planners build a network through session feedback and polling.
Whova specializes in managing events but is not as flexible with customization. Yet, the platform feels restrictive for organizers who want something efficient over visuals.
How to Create a High-Converting Event Booking Website?
- Choose the right platform. Select a platform to build high-converting websites, balancing design flexibility with event-specific features.
- Event websites should work well on devices. Over 60% of event bookings happen on smartphones.
- Keep registration forms short. Remove unnecessary fields that cause booking abandonment.
- Display testimonials. Share photos and videos from previous successful events and real-time registration numbers.
- Place call-to-action buttons throughout the page. Encourage people to take action through texts like “Reserve Your Spot” or “Join the Event.”
- Optimize images and minimize plugins. A one-second delay in page load time reduces conversions by 7%.
- Present all costs upfront. Avoid hidden fees that may surprise attendees at checkout.
- Integrate live chat or chatbots for instant answers. Quick response to inquiries turns visitors to consumers.
- Track user behavior. Use data to optimize the booking funnel and improve conversion rates.
Event Planning Website Tools for Appointment Booking
- Automated Scheduling Systems: Use website builders for appointment booking that handle time zones and availability automatically.
- Calendar Integration: Sync appointments directly with Google Calendar, iCal, or Outlook.
- Consumer Self-Service Portals: Guide consumers to book, reschedule, or cancel appointments by themselves.
- Payment Processing: Integrate payment gateways for consultation fees and deposits.
- Buffer Time Settings: Add automatic spacing between appointments for preparation time.
- Automated Follow-ups: Schedule automatic follow-up emails after consultations.
- Purchaser History Access: Store notes and preferences to manage events by their tastes.
