The best website builders to rank on Google are:
- Snapps.ai
- Webflow
- WordPress.com
- Squarespace
- Shopify
- Wix
A website launches your service business to the top of Google. Potential customers find your services through a well-built website. A well-built website attracts leads to find your services. Finding the right website builder makes all the difference in climbing search rankings.
Improving your Google search ranking with website builders depends on how you use it. The right website builder has SEO features that outperform top-ranking sites. Backlinko finds that pages with 3-second user engagement rank higher in search results. This feature is important to match your competitor or exceed your site’s quality.
Jesse Cunningham’s website ranks because of his focus on content, visuals, and structure. He keeps his site fresh and uses website tools to maintain substance across the site. He says that proper SEO practices with tools from Google enhance performance.
Here is a guide to the best website builders for Google ranking in 2025. We’ve tested these service-based platforms and examined features proven to boost Google ranking.
1. Snapps.ai
SEO Score: 9/10
Technical Performance Score: 9/10
Price Range: $8.08/mo – $830.83/mo
Best SEO Feature: Easy-to-use tools that pitches up your sites better on Google
How well Snapps.ai performs:
| Metric | Score |
|---|---|
| Website Loading Speed | 0.8 seconds |
| Mobile Phone Performance | 9/10 |
Snapps.ai is the web builder that has the best SEO because it’s simple to get found on Google. The platform has tools where local searches find you and creates reports that are simple to understand. Users love how Snapps get more leads through Google, saying it’s perfect for attracting local customers.
The platform loads websites quickly and stays up 99.99% of the time, which Google loves. Mike mentions that switching to Snapps.ai saved time because all the tools are on one platform. Here are its local SEO Features:
- Local Search Tracking: Shares exactly where your business appears in Google Maps. Compare your rank to nearby competitors because of Snapps’ SEO reports.
- Website Checkup Tools: Finds and fixes problems that hurt your ranking.
On-Page SEO Features:
- Smart Writing Help: Creates content that Google likes through the most searched keywords.
- Picture Tools: Edits image backgrounds and automatically labels them with one click.
Service Business-Specific Features:
- Contact Tools: Easy-to-make contact forms and a dashboard to track clients.
| Pros | Cons |
|---|---|
| All SEO tools included in price | Newer company in the market |
| Writes content for you | Could use more design templates |
| Tracks local rankings well | Limited mobile editing |
| Excellent support team | |
| Convenient to build pages |
The pricing at Snapps.ai provides great value for your money. With $8.08/month, you get a website without powerful ranking tools. There are no extra fees in subscription plans
Get Started →
2. Webflow
SEO Score: 8/10 Technical Performance
Score: 9/10
Price Range: $29/mo to $599/mo
Best SEO Feature: Basic website code editing for Google to recognize your site better
Webflow delivers through:
| Metric | Score |
|---|---|
| Website Loading Speed | 0.9 seconds |
| Mobile Phone Performance | 9/10 |
Webflow ranks services on Google searches through complete control website code. The platform gives you simple tools to tell Google what each page is about. Its clean and organized websites appear more in local searches.
The platform loads pages well, even on phones that compress website files for speed and security. Loading time drops from 3 seconds to under 1, boosting Google search rankings. To boost local rankings, Webflow has these features:
- Page Descriptions: Write titles and descriptions that appear in search engines.
- Location Information: Adds your business location details that Google acknowledges.
On-Page SEO Features:
- Website Text Control: Organize your content so Google understands it better.
- Picture Optimization: One click to make your images load faster.
Webflow’s $29 per month pricing is a concern for those with limited budgets. Its basic setup costs three times more than other platforms. The platform’s Google ranking tools and fast-loading pages come at a high cost and are hard to learn.
| Pros | Cons |
|---|---|
| Effortless control on how your site looks | Three times more expensive than basic website options |
| Good tools for Google rankings | Complicated for most business owners to use |
| Fast website loading | Basic CMS features cost extra |
| Clean, organized structure | Requires technical knowledge |
| Built-in tools for rankings | Few design choices compared to other builders |
Jaroslav Dlask says Webflow ranks websites on Google with basic headings and clean code. He created a guide to load platforms fast, compress images, and use lightweight fonts.
3. WordPress.com
SEO Score: 8/10
Technical Performance Score: 8/10
Price Range: $9/mo to $70/mo
Best SEO Feature: Powerful plugin ecosystem for complete SEO automation
Here’s a table of WordPress’s performance data:
| Metric | Score |
|---|---|
| Loading Speed | 1.5s average |
| 8/10 | 8/10 |
WordPress.com’s plugin options and automation boost Google rankings. Traffic increases 20% to 30% within months, though downtimes occur.
The platform handles plugins that track performance, fix broken links, and manage data sent to Google. Allot a huge amount of time to update website tools to not cause hiccups. To attract local visitors, WordPress provides:
- Location Schema Generator: Integrates with Google Business Profile and customize service area settings.
- Local Business Templates: With ready-to-use designs adapting to all screen sizes.
On-Page SEO Features:
- Content Optimization Tools: Real-time SEO scores for every post you make.
- Schema Markup Automation: Tells Google about your business to appear on search results.
| Pros | Cons |
|---|---|
| Good SEO plugins | Regular maintenance needed |
| Recommended customization options | Security vulnerabilities |
| Great content tools | Not for beginners |
| Strong community support | Plugin conflicts |
| Fast loading speeds | Unexpected downtimes |
WordPress.com’s annual pricing plans save up to 55%. The $18/month Premium plan has essential SEO tools for small service businesses. Consider stretching your budget for premium plugins and themes at $40/month.
4. Squarespace
SEO Score: 7.5/10
Technical Performance Score: 8/10
Price Range: $23/mo to $52/mo
Best SEO Feature: Integrated Analytics with Google Search Console
Here’s a table of Squarespace’s performance data:
| Metric | Score |
|---|---|
| Loading Speed | 1.8s average |
| Mobile Performance | 8/10 |
Squarespace’s optimization tools and Google Search Console integration enhance rankings. Rental sites gain 15-25% visibility within three months.
The platform builds its technical performance through compressing images. It uses fast servers worldwide and security certificates. Squarespace handles most technicals for you, but you have fewer options to make changes. But, not that flexible in optimizing SEO techniques and provides only the basic features like:
- Google Business Integration: Your business syncs with Google Maps and Search.
- Location Page Builder: Create pages for your business locations or service areas.
On-Page SEO Features:
- Page Title and Description Tools: Simple editor with suggestions for Google.
- Content Helper: Built-in tips to make your content more Google-friendly.
Squarespace comes with 30% off for yearly plans. The Business plan at $23/month includes the basic tools, while premium features are at $27/month.
| Pros | Cons |
|---|---|
| Simple to use on any device | Does not make detailed SEO changes |
| All-in-one SEO tools | Limited access to advanced settings |
| Fast website loading | Higher monthly costs |
| User-friendly design | Basic business listing options |
| Automatic updates | Less flexibility for custom changes |
Henry Purchase found that businesses boost Google rankings by optimizing keywords in blog posts. He notes that 85% of Squarespace sites get no organic traffic without Google Search Console.
5. Shopify
SEO Score: 7/10
Technical Performance Score: 8/10
Price Range: $39/mo to $399/mo
Best SEO Feature: Basic product and collection page optimization
Shopify presents the following metrics:
| Metric | Score |
|---|---|
| Website Loading Speed | 1.2 seconds |
| Mobile Phone Performance | 8/10 |
Shopify improves Google searches through its built-in SEO tools for products and collections. However, your content might affect the rankings if it’s not optimized well.
The website builder has fast loading times in under a second and secure hosting. It automatically compresses images and files for better visibility. And, here are its local SEO Features:
- Store Locator: Effortless setup for multiple locations with map integration.
- Local Inventory: Displays nearby product availability in search results.
On-Page SEO Features:
- Product Page Editor: Write descriptions that Google recognizes.
- Collection Organization: Group products in ways search engines recognize.
Service Business-Specific Features:
- Booking System: Calendar integration for appointments.
- Shopper Reviews: Built-in review system that gets in search results.
| Pros | Cons |
|---|---|
| Basic product management | Limited content customization options |
| Built-in SEO tools | Blog features need improvement |
| Fast loading speeds | Complicated content structure for services |
| Automatic image optimization | Difficult to optimize service pages |
| Good local search features | Not for non-product businesses |
Shopify’s pricing starts at $39 monthly for basic features to $399 for advanced tools. Service companies will find features focused on product sales rather than service delivery. The platform’s e-commerce strength is not advisable if you have nothing to sell.
6. Wix
SEO Score: 7/10
Technical Performance Score: 6/10
Price Range: $16/mo to $45/mo (Business Plans)
Best SEO Feature: Built-in SEO Wizard with step-by-step guidance
Wix’s performance:
| Metric | Score |
|---|---|
| Loading Speed | 2.8s average |
| Mobile Performance | 6/10 |
Wix gets a good SEO score to guide you through the website optimization process. The platform sets up titles and image descriptions to assist Google about your business. However, a user didn’t like how it was inconsistent in site performance.
While the platform is accessible and mobile-friendly, you might experience slower loading times. And, the platform’s basic SEO features need extra attention during use. For instance, these features:
- Business Information Manager: Add all service areas for Google Maps in an instant.
- Local Business Schema: Creates a location-based data linking websites to Google Business Profile.
On-Page SEO Features:
- SEO Setup Checklist: Provides a step-by-step guide to optimize your website page.
- Keyword Tools: Suggests words relevant to your service business and where to place it.
The performance issues and advanced SEO features let you consider other prices.
Israel Saucedo ranks Wix websites on Google by targeting low-competition local markets. He focuses on addressing common questions in the content. He likes another platform for flexibility, but Wix is good if you have proper SEO.
How Do I Get My Service Website Ranked on Google Search Engines?
- Research on keywords. Begin by finding the right words people use and optimize them for your small business. Your website shows up when people search.
- Write excellent content. Create web pages that answer common user problems.
- Get listed locally. Put your business on Google Maps and place contact details everywhere online.
- Make it phone-friendly. Test how your site looks on different phones.
- Speed up your site. Make sure your website loads quickly for better user experience.
- Connect your pages. Link your website pages together in a way that visitors find related services easily.
- Build your reputation. Get other trusted websites to mention and link to yours.
- Make navigation smooth. Organizing your website with clear menus and buttons gets visitors around.
- Keep content fresh. Update your website regularly to show Google it’s active.
- Watch your competition. Learn from successful competitors online and improve what you’ve missed.
