The best website builders for tattoo artists are:
- Snapps.ai
- Squarespace
- Format
- Wix
- Mobirise
Tattoo artists need a website to improve local search visibility, even without SEO. Lacking a website appears unprofessional and raises alarming concerns. A dedicated website manages essential features better, like aftercare instructions, bookings, and FAQs.
Website builders create tattoo artist websites through portfolio displays and business tools. Tattoo business websites reached a 2.1% revenue increase, pushing the industry to $1.5 billion. Website builders grant user-friendly interfaces that attract visitors through customizable features and presentations.
Mighty Sites recommend website builders with free trials and affordable pricing. They emphasize that an excellent tattoo website needs clear business information. The best platforms have auto-generated templates with high-quality stock images. Tattoo artists can customize their own content without coding knowledge.
This guide focuses on website builders with excellent portfolio and booking solutions. Each builder can meet a tattoo artist’s vision while also making a profit.
1. Snapps.ai
Snapps.ai is the best website builder for tattoo artists establishing a professional online presence. Tattoo artists can create websites through Snapps’ customizable templates and AI features. Snapps.ai has a drag-and-drop editor that people without technical skills use. The best features on Snapps for tattoo artists are:
- 200+ Customizable Templates: Tattoo artists have professionally designed templates that highlight their work.
- AI-Powered Image Generation: Make stunning visuals with unique and engaging imagery.
- Snapps Graphics Suite: Create logos, banners, and promotional materials.
- Fast Loading & Mobile Optimization: Snapps websites load quickly for those browsing on smartphones.
| Pros | Cons |
|---|---|
| Drag-and-drop interface | Requires time to learn for new users |
| AI content creation | Access to premium features need a higher-tier plan |
| Search engine and marketing tools | |
| Appointment scheduling integration |
Appointment booking features:
- Real-time Availability Updates: Prevent double bookings with instant schedule synchronization.
- Automatic Booking Confirmations: Keep subscribers informed with immediate email notifications.
- Customizable Service Menu: Showcase different tattoo styles and flash designs clearly.
- Deposit Management: Secure appointments with integrated payment processing.
- Consultation Forms: Collect detailed project information before meetings.
Snapps.ai generates leads with built-in content, SEO, and marketing tools. With built-in marketing tools, tattoo artists connect with leads through social media and Google. The platform’s templates let visitors book appointments, converting traffic into business.
Tattoo artists looking for an affordable website can choose the Single Site Pack ($14.99). It lets artists publish a fully functional website balancing functionality and cost.
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2. Squarespace
Squarespace is known for its modern, clean templates. Its designs put tattoo artwork front and center for visibility. However, Squarespace is limited by design. You can’t change the layout and how it interacts with your visitors. Below is how the platform builds a portfolio:
- Designer Templates: Squarespace provides over 230 beautifully designed templates.
- Image Galleries & Slideshows: Create portfolios organized by category or style. Squarespace adds high-resolution images through slideshows or lightbox pop-ups.
- Mobile-Responsive Design: Squarespace templates maintain their impact across smartphones and desktops.
- Integrated Social Media: Add social links for latest posts and to increase inquiries.
Appointment booking features:
- Online Scheduling (Acuity):Add a booking calendar for consultations and tattoo sessions. It sends confirmation emails and reminders, and collects deposits or payments.
- Custom Appointment Forms: Ask about the client’s ideas and preferred dates. You’ll get an email when they respond.
- Email Notifications & Calendar Sync: Scheduling syncs booked sessions to your Google Calendar.
| Pros | Cons |
|---|---|
| Art-focused templates | Limited design flexibility |
| Easy-to-use interface | Higher costs for advanced features like scheduling and e-commerce |
| Clean site structure to be found on Google | 3% cut of sales for lower plans |
| Emails go to spam and lead to missed inquiries |
Squarespace’s marketing and SEO tools rank a tattoo artist’s website. These tools guide locals searching for artists in the area.
Web Wise suggests Squarespace’s Business Plan is the best fit for tattoo businesses. It allows full customization, scheduling integration, and e-commerce if needed. The Business Plan costs around $23 per month and includes a free custom domain for one year.
3. Format
Format is good at creating professional portfolios and basic templates for tattoo artists. The design system lets artists display work through galleries with fast load speeds. Before migrating to Format, remember that its editor features are limited for blogging. Here are features to work with:
- Image Storage and Management: Securely archive and retrieve tattoo portfolios with sorting options.
- Custom Pages with Video Hosting: Sections featuring tattoo styles with privately hosted films.
- Professional Design Templates: Almost 100 templates with thousands of designs to choose from.
- Mobile-First Experience: Provide tattoo work across all devices with optimized layouts.
Appointment booking features:
- Consumer Galleries: Share designs for people to choose from when booking appointments.
- File Transfers: Send up to 10 GB of designs securely with branding.
- Project Management: Track visitor information, project stages, and communications in one place.
| Pros | Cons |
|---|---|
| No setup fees | Limited to 15 minutes video on hosting Pro plan |
| 24/7 support | Storage caps on lower-tier plans |
| High-quality image rendering | Basic plan restricts product listings |
| International payment processing | Premium features require annual commitment |
| Higher monthly rates without annual billing |
The platform lets tattoo artists generate consistent income through Format’s Store feature. This feature lets creative professionals sell designs, merchandise, and services without commission fees. Format integrates PayPal to enable direct website payments for tattoo designs and appointments.
The Pro Plus plan at $26/month includes unlimited pages, 1TB storage, and 1,000 product listings. This plan has priority support and advanced tools to grow a tattoo business online.
4. Wix
Wix assists tattoo artists with its template library and click-and-drag interface. The platform has customizable galleries and booking tools. These features help showcase work and manage appointments well. However, starting on Wix and deciding to transfer hosting platforms is not possible. Below are Wix’s portfolio features:
- Customizable Galleries: Display tattoo work with adjustable layouts that maintain image quality.
- Media Manager: Organize designs with smooth uploads and categories.
- Project Collections: Group tattoo styles and flash designs for easy searching.
- Video Integration: Share the tattooing process and healed results through these displays.
Appointment booking features:
- Wix Bookings Calendar: Set available time slots and manage appointments.
- Client Management: Track customer information and appointment history.
- Service Customization: Create different booking options for consultations and tattoo sessions.
| Pros | Cons |
|---|---|
| Good app marketplace | Locked into the platform |
| AI-powered website creation | Loading speed of 2.8 secons |
| Built-in security features | Separate mobile and desktop layouts |
| Free domain (first year) | Higher-tier plans for full features |
| Limited storage on basic plans |
Cybernews reports that Wix adds business features to boost sales for tattoo shop websites. Wix expands artist reach by connecting with Instagram, Facebook, and TikTok. And, prioritizes secure payments and appointment scheduling.
The Business plan ($36/month) provides 100GB of storage, e-commerce features, and marketing tools. This tier includes priority customer care and accepts online payments.
5. Mobirise
Mobirise lets tattoo artists build a website online through its downloadable software. The point-and-click interface makes users build websites without coding knowledge for free. The free template options are limited, but present the following portfolio features:
- Customizable Templates: Display your tattoo work through edited galleries and layouts.
- Project Showcase Block: Create portfolios to organize different tattoo styles and flash collections.
- Image Comparison Tools: Show before-and-after tattoo results with side-by-side comparisons.
- Video Integration: Share your tattooing process through film content.
Appointment booking features:
- Third-Party Integration: Connect with booking services like Calendly for appointment scheduling.
- Contact Forms: Create consultation sign-ups for detailed inquiries.
- Social Media Links: Direct visitors to platforms for more booking options.
| Pros | Cons |
|---|---|
| Offline editing capability | Needs to integrate third-party tools for booking system |
| One-time payment model | Limited free templates |
| No monthly fees | Additional costs for extensions |
| Fast loading speeds | Hosting not included |
Mobirise generates sales through its e-commerce capabilities. These capabilities showcase tattoo designs, sell merchandise, flash designs, and gift certificates. While its SEO tools attract locals searching for tattoo artists.
Mobirise has a one-time fee of $149 for a complete kit with themes and extensions. It is an affordable choice for those who avoid monthly subscriptions.
How to Choose the Right Features for a Tattoo Artist Website?
- Start with essential features. Create a website with a portfolio, mobile-friendly design, and contact details.
- Implement booking systems. Add a scheduling system with consultation forms to improve the website experience.
- Create visual content. Include high-resolution galleries and video sections. Categorize by style, placement, and size for relevant examples.
- Build social proof. Integrate real reviews and before-and-after photos.
- Set up communication channels. Create many contact forms, emails, and live chat for quicker response times.
- Include legal protection. Add privacy policies, terms of service, and policies to protect your business.
- Manage content regularly. Create a simple system for updating your portfolio, prices, and blog content.
- Secure data. Have strong security measures and regular backups to protect information.
- Add an aftercare instructions section. Prove expertise and help people after a tattoo session.
- Integrate e-commerce options. Set up a system to sell gift certificates, merchandise, or flash designs online.
How to Increase Appointment Bookings on a Tattoo Artist Website?
- Simplify the process. Use an appointment booking website builder to create a system that requires minimal clicks. It reduces abandonment rates and increases completed appointments.
- Show real-time availability. Display your up-to-date calendar with available time slots for consultations and sessions.
- Have deposit systems. This reduces no-shows and secures serious consumers.
- Set up booking reminders. Automated email and SMS reminders maintain a full schedule.
- Add consultation forms. Gather information before the appointment to prepare for the tattoo sessions.
- Use call-to-action buttons. Place “Book Now” buttons throughout your portfolio and service pages.
- Create urgency. Come up with limited availability or special promotion periods for faster booking decisions.
