Step into a time machine and travel back two decades ago, where finding businesses meant flipping through the pages of a chunky yellow phonebook. I remember one evening, sitting in my bedroom, frantically searching through the thick pages for a roofer to fix my Florida house. Ah, the memories! It was a simple process, but boy was it time-consuming.

Fast forward to 2023, and everything has changed. We now live in a digital age where people turn to search engines like Google to find the products and services they need. And that's where the magic happens! Google Business Profiles have transformed the way businesses interact with customers. They're the ultimate tool for generating leads and improving business visibility.

With a well-maintained Google Business Profile, small businesses can skyrocket to new heights of success. It's like having a virtual storefront that never closes, with potential customers constantly streaming in. The right Google Business Profile can make all the difference, boosting your online presence and turning your business into a hot topic on the internet. 

Get on the map with a GBP - whether you're serving up food, fixing phones, or running a casino! Get on board with the digital revolution and start taking advantage of the incredible benefits of Google Business Profiles.

“70% of Potential Customers look up business profiles before purchasing the product or acquiring service.” 

How Google Business Profile Helps Small to Medium Scale Businesses?

It was just last month when I hopped on a London metro with a couple of colleagues. As we settled into our seats, I noticed one of my colleagues, a mother of two, who was busy conducting some serious research on her phone. To my surprise, she was scrolling through an endless list of diaper options, trying to find the perfect one for her baby. This got me thinking - in today's world, we all have smartphones that have become an integral part of our lives. We use them to explore different options before making a decision. And this is where businesses without an online presence lose out. If a business is not online, it's as if it doesn't exist in the modern world.

Businesses which have a strong digital presence can better connect with the audience. Since the audience can read reviews and connect better with the customers, there are better chances of sales. Google released some data which revealed that businesses with real pictures and business details received 42% more business. 



Google Business Profile conveys information regarding events, services, contact details and much more. URL and call-to-actions can be added to the website or product listings.

Share the Latest Offers and Promote your Business

In today's world, people love to snag the best deals and are constantly on the lookout for bang for the buck offers. The GBP platform provides businesses with the perfect opportunity to showcase their products and catch the attention of these savvy shoppers. By making catchy offers and sharing photos, businesses can spark public interest and grow their sales manifolds. Whether you're a shopper or a business, the GBP platform is the perfect place to be for finding and offering great deals.

Influence Buying Intent of Customers - Convery Value

Imagine you own a business that specializes in ceramic coating vehicles. While you know the amazing benefits of your product, to a layman, it may not be readily visible. But what if you could educate potential customers on the fantastic advantages of ceramic coating?

The chances of skyrocketing sales are highly likely. And that's where the GBP platform comes in. It's the perfect place for businesses to showcase their value proposition and communicate the benefits of their product concisely. With GBP, you can convince your audience that they need your product, and watch your sales soar!

Help Customer’s Discover

Exploring is in my blood, and I know I'm not alone! There are thousands of people out there who love to try new things, whether it's exploring new food places or visiting exotic clubs. And for businesses looking to increase their footfall, there's no better way to do it than by highlighting their unique value proposition through GBP listings.

Take, for example, a business with a unique interior that resembles the inside of a space shuttle. Despite having a jaw-dropping interior, they may have low footfall. But by sharing their menu, reviews, special events, and discounts through GBP, they can successfully convey what makes them truly unique. And believe me, people are always on the lookout for new experiences. So, if a business can successfully highlight their unique value proposition, there will be many adventurous people like me who would love to try it out!

Draw More Customers by Answering FAQs - Increase Website Traffic

Picture this: you're a hardcore gamer, and you just scored a Limited Edition gaming console. You're pumped! But wait, what's this? A faulty board? Oh no! Cue hours of searching for a repair shop that can fix your baby. Finally, you find one that specializes in Nintendo consoles. Phew, crisis averted! But here's the thing: as a business owner, you can make life easier for your customers by answering frequently asked questions.

By doing so, you not only win their trust and showcase your expertise, but you also help them make informed decisions more quickly. Plus, sneaky tip, you can even use those FAQs and guides to direct traffic to your product pages. If the potential customers are asking questions, provide them with an appropriate response. Win-win, right?

How to Make Your GBP Posts Stand Out? 

Did you know that having an online presence is crucial for any business to thrive in today's digital age? In fact, businesses have started to view their Instagram and Facebook pages as valuable digital assets. However, just having a listing on Google Business Pages isn't enough to guarantee success.

To truly capture and retain your audience's attention, you need to put in the effort to make your listing stand out. This means posting high-quality images and videos, using engaging call-to-actions, and constantly improving the quality of your content. With a little bit of effort, your online presence can become a powerful tool for growing your business! Here are five excellent ways to make your posts stand out:

Selecting the Right Posts for the Right Audience

Did you know that being a mechanic and a marketer have something in common? Just like a good mechanic chooses the right tool for the job, a savvy marketer knows how to use different types of Google Business Posts (GBP) to achieve their goals. Each type of post serves a unique purpose, just like a spanner is used to tighten nuts and pliers are used for cutting.

For example, event posts are perfect for announcing upcoming events, product posts help showcase your products, and what's new posts can help you introduce new products or services. And let's not forget about offer posts, which are great for promoting special deals and discounts! Think of each post type as a tool in your marketing toolkit, and use them wisely to take your business to the next level.

Make it Concise

Did you know that on Google Business Pages, the first 100 characters are like a first impression? That's right, only the first 100 characters are visible to your potential customers. So, you've got to make them count! Keep it snappy, keep it fun, and make sure to highlight what makes your business unique. Don't miss out on potential customers by being dull or long-winded. Keep it short, sweet, and to the point, and you'll have them hooked!

Use Keywords in Business Name

Using keywords in the business name helps the business rise up in the SERP rankings. The business shows up more in searches which means it is visible to more people. Remember to be accurate with the business title and avoid keyword stuffing.

Show Business Value

Picture this: you're on vacation, enjoying the sights and sounds of East London when suddenly, the craving for pizza hits you like a ton of bricks. What do you do? You turn to Google Business Pages (GBP), of course! The ratings and reviews on GBP can be a lifesaver when you're in an unfamiliar area and don't know where to find the best eats. That's why businesses should take advantage of the power of testimonials.

By featuring customer and employee testimonials, you can build trust and create a lasting impression with potential customers. People are naturally inclined to choose businesses with positive reviews, so make sure your GBP page is loaded with them! With the help of testimonials, your business can become the go-to spot for hungry vacationers in no time.

Use Graphics Appropriately

or a better Google Business Page (GBP), use catchy and high-quality images that are well-centered and show all important details. Great images lead to better customer feedback and more visitors. Excellent images are a sure shot way for better customer feedback.



Here are a few guidelines to remember:

1. The images should be no less than 750px (width) X 540px (height).
2. If videos are used, the size should be less than 100MBs.
3. Use the commonly acceptable formats like MP4, WMV, AVI, MPG and MTS.
   

Calls-to-Action

Calls-to-Actions or CTAs play an important role in increasing conversion. Including CTAs on GBP posts can really do wonders. Make sure that you add appropriate CTAs like “Buy Now”, “Visit Website” etc. in your GBP listings. GBP also allows you to add CTA buttons which the user can utilize to perform specific actions.

To Summarize:

Small businesses can benefit from prioritizing marketing strategies that influence customer behavior. Google Business Profile (GBP) allows businesses to connect directly with customers and showcase features on platforms like Google Maps and Search. GBP posts motivate customers to purchase, help them narrow down options, and enhance brand-customer relationships. Overall, GBP posts offer a remarkable way to align business goals with market trends and are a significant advantage for small businesses.