How to Generate Sales on Your Small Business Website: 6 Ways to Convert Clicks to Customers

With so many small business websites, the struggle of standing out among the market is real. Aside from limited resources, you need a huge amount to invest in premium website tools. With all these said, it’s harder to generate sales on your small business website and turn them into customers. Sadly, this leads to lower or no bounce rates and conversion efficacy.

Now, let’s refine your website design, improve your connections, and generate leads. Here are 6 unique ways on how to boost sales for a small business.

1. Upgrading Your Website

Your website is the digital face of your brand. When was the last time you upgraded your website? Compare it to your competition and look at what your edge is. If you want to generate sales for your business, make sure it’s functional. The design should also be appealing to your viewers.

The first thing people will see on your website are your landing pages. It takes 2.6 seconds for eyes to settle on your web page. So as soon as they see your landing page design, make it pleasing to the eyes. You can start with:

• A welcoming tagline to attract visitors about your services.
• Keep the content easily readable and concise.
• Highlight the benefits and unique selling points of your products.
• Make sure they can scroll through your landing page quickly and take action.

Another way is to optimizing your online store. Use features like “also viewed” to encourage people to explore other products. Also, make sure that the “shop” button directs them to your product pages in an instant. You have 0.05 seconds to impress them. Start by:

• Maintaining your image size instead of resizing them.
• Remove white spaces and comments from code files to improve loading times.
• Compress files before transferring them over the network
• Load images and videos only when a viewer scrolls by them.

Your website may not need much redesigning, but keep them as fresh as possible. It makes your business stay relevant in this digital world. You can also announce your new features and improvements to your users. This is another way to show that your commitment provides value while on top.

While we’re at it, consider a digital marketing consultant and platforms like Snapps.ai. You can streamline web hosting and refinement to drive sales into your business. 

2. Improve Your Products

Improving your products and services will not only attract a new customer; it can keep the old ones too. To improve your products, try thinking about what can make it stand out. For instance, eco-friendly materials. A survey shows that 62% always look for products that are sustainable. Highlighting your unique selling points will set you apart. While everyone may boast about ‘being affordable’, give them more reasons to choose you. Try a few of our ideas below:

• Installment plans: Break the payments into monthly installments. Then, add an installment fee. If your products cost $100, they can pay $12 for 10 months (that makes $120). This is a win-win for you and those on a budget.
• Pop-up discounts: Everyone loves a discount. Offer a 10% off or a spin-to-win deal. These pop-ups appear on your landing pages for a subscription. It drives conversion and grabs attention.
• Event-based Discounts: New Year Promo, Easter Promo, Special PayDay Promo are a few. These promos come to an end, so it gives customers an urgency to buy.
• Voucher codes: Another way to boost your orders. Manage it carefully so it won’t eat your profit margins. Set simple terms and conditions and offer them to those who haven’t been to your website for long. Watch them closely so you won’t lose money.
• Live chats: Implementing this tool to answer your customer’s inquiries is a plus. You make your customers feel that you’re hearing them out. 
• Offer Free Trials or Samples: Let your customers experience your product firsthand.
• Free Shipping: If you’re confident enough about your products, take this risk. Be willing to offer free shipping so people from far places can try. 90% shop more often with this option. 

By improving your products and services, you’re building a loyal base coming back for more. Try these ideas and let us know what has worked for you!

3. Improve Your Connections

This is just plain networking; it’s building meaningful relationships that drive sales. If you want to know how to increase sales quickly, expand your reach. Although influencers are costly, your community is an instant brand advocate. If you’re in the food industry, encourage your customers to share experiences on your website. They’re helping you spread the word about your delicious treats. 49% of their family and friends will turn to your brand too.

Through word-of-mouth referrals and positive reviews, you can expand your customer base. Local partnerships and community involvement enhance your visibility and credibility. Engaging on social media allows you to connect on a personal level and drive traffic to your website.

Aside from word of mouth, collaborate with businesses in your area. We encourage cross-promotions and joint events. It’s beneficial for both of your businesses. Moreso, get involved in the events and charities in your area. Be a brand that has good products and establishes a good image. For better local searches, create a Google My Business listing. It has features like:

• Displaying your information for customers to contact and find you.
• Builds trust through the reviews displayed on Google.
• Highlights your promotions and events to attract customer attention.
• Gives insights into customer behavior and preferences.

4. Invest in Online Sales Tools

Online sales tools can generate your sales process. These tools automate tasks, organize data, and provide insights. It makes sure that your sales are not going down the drain. If you’re a small e-commerce business, invest in a customer relationship management (CRM) platform like Salesforce. It handles customers and tracks your leads.

Because 54 percent% agree that sales tools can win over more prospects, a bit of an investment won’t hurt. They can provide data on what customers you should target. From there, you can adjust your business plan and create more strategies to stay ahead of the market. Here are some details on the tools you can use:

5. Increase Lead-to-Sale Conversion

Now, after obtaining the sales tools to get some leads, our goal is to convert them afterwards. One way is through email marketing. For an existing customer, send regular newsletters with updates. You can also send your special offers through here. Personalize these emails to build a 72% stronger connection with clients. Emails are cost-effective, measurable, and mobile-friendly. But what if its click-through rate is low? Don’t worry! Either it’s not sent to the right people or you need to restructure your message.

Another organic method is to advertise your business locally. Explore channels such as local newspapers, community bulletin boards, or even radio stations. You can pay a small amount to appear in your community.

Etsy is a cost-effective online shop. All you have to do is set up an account and say something about your business. Engage your customers with your products, and other special offers. 40% will most likely return and buy from you when you do that.

Facebook also provides huge opportunities for your businesses. What you can do is join related Marketplaces and Groups to take part. With discussions, offer your advice and establish your authority through what you share. This organically attracts people and becomes a lead. Create a page showing your products and sponsoring posts. Let it lead to your website so they can buy from there. We recommend posting content once or twice a day. You can grow your customers four times faster.

Trending to Gen Zs and Baby Boomers, TikTok’s algorithm is good at capturing leads. Your business can showcase products here and it will go to the right people. Use hashtags and encourage them to comment and save. Place your website link on the comments or in your profile so they go straight to where you want them.

Paid advertisement is one of the unique ways to increase sales. Yes, you’ll be investing an amount of money, but it’s nothing compared to how quick you can generate your sales. 75% of people say paid ads have made it easier for them to find what they need. Platforms like Google Ads may need you to spend $2000 monthly. You get search traffic and maximize your return on investment to generate your sales. But, do not rush to buy your ads. It’s better to organically get your audience from the platforms we’ve mentioned first.

6. Focus on Your Customers

Focus on what your customer’s needs, wants, and everything that satisfies them. As much as we want to generate more leads, it’s so important to have loyal ones. If you’re in the clothing business, a loyalty program is good. This program allows them to earn points for every purchase. They can use it for discounts or exclusive offers.

Enhance user experience through what you sell. Your product descriptions should also be clear in what it can do for them. Simplify the checkout process to improve customer satisfaction. Give a space where they can provide feedback. Never filter the negative comments and learn from them. Make sure that your focus is to address their needs and concerns. Not paying attention to them makes you lose 50% of consumer loyalty.

Data-driven insights make sure your marketing efforts don’t go to waste. You can analyze user behavior, preferences, and demographics. This is so you have more effective strategies. Let’s say you have an existing customer somewhere in the United States who has items on a cart but did not buy it. Maybe you can try looking at the shipping costs from your place to where they are. Try checking how long it takes for them to check out. What you can do is offer incentives and refine the checkout process.

Google Analytics can help you drive sales and growth. You can use it to identify trends and the areas for improvement. Based on the insights, you can improve your products, messages, and web design.

Why Does My Website Lack Leads?

If your website is underperforming, it’s essential to understand why. Your website may lack leads because:

• Your website designs are less appealing and have slow loading times
• Lack of mobile optimization
• Weak CTAs like no sign-ups for newsletters or making a purchase
• Your content doesn’t provide value or solutions
• Lack in search engine optimization such as lack of keywords
• No testimonials, reviews, and social proof
• Not following up with leads
• Intense competition within your industry

By addressing these issues through our strategies above, you can enhance your website. Remember to track and adapt continuously to sustain the sales on your website.

Pros and Cons of Organic Leads

Organic leads come with several advantages and disadvantages for small businesses. These pros and cons can align your business strategies effectively to generate leads.

By weighing these, come up with a business plan combining both organic and paid methods.