The top ways to get cleaning contracts with banks are:
- Building a professional website
- Networking with the right people in a bank
- Finding subcontracting opportunities
- Setting a flexible pricing strategy
Many bank managers turn to Google when looking for cleaning services. To grab their attention, you need a professional website that appears at the top of the search results. According to First Page Sage, the top 3 sites get 68.7% of clicks. To turn visitors into clients, your website should be simple and easy to navigate. It should also display your reviews, contact details, list of services, calls-to-action, and images.
Banks usually hire cleaners they fully trust. To build trust, network with bankers, tellers, and bank owners. This leads to referrals or hiring, depending on their role. For this, attend bank conferences and conventions to meet these people. Sponsoring a regional banking event increases cleaning proposal requests by 29%.
Larger cleaning companies often subcontract smaller cleaning services for specific tasks or projects. Partner with these companies to handle their bank cleaning contracts. With this, you can slowly build your reputation.
Pricing plays a big role in whether potential clients choose to work with you. Don’t make it too expensive or too cheap. One pushes leads away while the other produces doubt about your cleaning quality. Instead, come up with a plan that has flexible pricing models.
In this article, we discuss the top 4 ways to get cleaning contracts with banks. We also go over the benefits of each strategy, such as 27/4 visibility and higher profit margins. Then, we go over some challenges, including bank privacy and high security requirements.
1. Build a Professional Cleaning Website Focused on Banks
Build a cleaning website focused on banks to attract the right leads. Bank managers often search for terms like ‘professional bank cleaning services near me.’ To show up in their search, add that keyword to your site. Since your service matches what they need, they are more likely to hire you. Here are more ways a website helps you get bank cleaning contracts:
- 24/7 visibility. Bank managers will find your cleaning services anytime, even outside business hours. This means more chances to get noticed without doing extra work.
- Service transparency. Your website clearly lists your bank cleaning services, making your offer clear. This encourages bank managers to choose you.
- Competitive differentiation. A site lets you highlight your unique bank cleaning skills, experience, and results. You’ll stand out from generic cleaning companies.
- Saves time. Your website attracts leads who are already looking for your services, saving you from cold-calling. It doesn’t just save time, but also brings in better-fit clients.
Here are important things to consider when creating your bank cleaning website:
- Put all your important details on your website’s homepage.
- Upload photos of you in action at a bank, your equipment, and before-and-after shots as visual proof.
- Add as many client reviews and put the bank names to build trust.
- Create service pages for cleaning ATM, windows, vaults, and client waiting areas.
- Use location-based keywords like “bank cleaning services in [your city]” to rank higher on Google.
- Set up a Google Business Profile and link it to your site.
- Ensure your site is easy to navigate, mobile-friendly, and loads fast. According to Portent, cleaning websites that load in 2 seconds convert 3x more than those that load in 5.
- Share content like case studies, testimonials, and blogs to show bank cleaning expertise.
If you don’t know how to create a website, use a website builder, like Snapps.ai. You don’t need any coding skills to publish a professional bank cleaning website. Simply pick a template, edit it, and add all your service information. These builders even have local SEO tools to boost your ranking.
2. Network With Bank Staff to Refer or Hire Your Cleaning Service
Network with bank managers who handle cleaning contracts. If they know you, you’ll likely be their first choice for bank cleaning services. Not only that, you should network with bankers, tellers, and loan officers, too. According to Cleaning & Maintenance Management, 73% of bank managers hire cleaning services based on recommendations from their network. Let your connections give a good word about your cleaning service to their managers. Here are the advantages of networking to get cleaning contracts with banks:
- Higher profit margins. Networking positions you as a trusted, high-quality service provider. As a result, you’ll gain access to premium bank cleaning contracts that pay well.
- Service expansion. Networking makes it easier to offer additional services like window cleaning and floor polishing. Since you’ll have insight into cleaning needs, you can offer tailored upsells.
- Long-term contracts. Building strong connections with bank staff leads to repeat business. This is because trust fosters a steady flow of work and revenue.
Here are some networking tips to get cleaning contracts with banks:
- Work on your sales and marketing skills before attending networking events or meet-ups.
- Be confident in pitching your cleaning services to bank decision-makers.
- Join your local chapter of the American Bankers Association (ABA) or The Institute of International Finance (IIF) to connect with professionals in the banking industry.
- Use LinkedIn and Facebook to find and connect with managers and bankers.
- Talk to managers about a bank’s day-to-day operations. These conversations give you insight into the specific cleaning needs of the bank.
- Learn as much as you can about banks’ security measures or cleaning guidelines. Showing your knowledge of these topics builds trust and credibility.
- Learn about cleaning services like ceiling and wall cleaning, green cleaning, and sanitization. This lets you offer tailored solutions during conversations with your network.
- Discuss maintenance contracts and cleaning needs specific to banks. Show your understanding of the sector so that people will be willing to hire or refer you.
3. Find Subcontracting Opportunities as a Bank Cleaner
Find subcontracting opportunities if you can’t win cleaning contracts on your own yet. Partner with larger companies to handle their cleaning contracts with banks. This makes it more convenient for cleaning companies and provides you with more work. Here are the benefits of subcontracting a bank cleaning contract:
- No need for expensive marketing. Subcontracting allows you to get work without investing in costly marketing efforts.
- Less administrative work. You avoid the hassle of lead generation, proposal writing, and client communication. Instead, you only focus on the cleaning itself.
- Opportunity for growth. A CleanLink survey showed 67% of small cleaning businesses that started as subcontractors got their first independent contract within 18 months.
Here are tips on how to get subcontracts from larger cleaning companies:
- Connect with cleaning company owners and managers. Building relationships keeps you in mind when they need bank cleaning subcontractors.
- Show your past cleaning work you did for your family and friends. You must prove to the cleaning company that you’re ready to take on cleaning banks.
- Offer references from previous clients or small companies you’ve worked with. If not, have your family and friends put in a good word for you.
- Meet all required standards and certifications for cleaning banks.
- Show you can handle last-minute jobs and always meet deadlines.
- Keep the company updated on progress, challenges, and solutions to ensure smooth collaboration.
- Show that you’re willing to work around bank service hours, such as during off-hours or weekends.
4. Set a Flexible Pricing Strategy for Bank Cleaning Contracts
Set a flexible pricing strategy to make your bank cleaning service more appealing. The best way to do this is to offer tiered pricing. Let banks choose between hourly, package, or per-visit rates. Also, provide 6-month or 12-month contracts. Here are the benefits of setting a flexible bank cleaning pricing strategy:
- Attract more leads. Tiered pricing appeals to a range of budgets and needs.
- Gain a competitive edge. Offering various pricing options helps you stand out from competitors using fixed pricing.
- Encourages client retention. Jan-Pro Franchising reports that cleaning businesses with tiered pricing have 34% higher client retention than those with set prices.
Here are tips for setting bank cleaning prices:
- Assess the specific cleaning requirements of each bank. Banks with high security may require more frequent or specialized services.
- Create different service packages based on the level of cleaning required. Make regular cleaning services cheaper than premium high-security or deep cleaning packages.
- Price weekly or monthly contracts at a lower per-visit rate than one-time cleanings. It’s also good to offer discounts for ongoing cleaning contracts.
- Allow clients to choose add-ons like sanitization, eco-friendly products, or ATM cleaning. This gives them flexibility to customize their cleaning plan.
- Offer higher rates to larger banks or those with more complex needs. For this, have customized pricing based on square footage or the complexity of the space.
- Review your services provided and adjust prices based on the bank’s changing needs.
One Reddit user says they charge per hour. Their strategy is to take pictures of the area and estimate how long it will take to clean each section. They add up the minutes and provide the client with an estimate of the total cleaning cost. If it’s too much for the client, they can remove one section to lessen the price.
What Are Some Challenges Cleaning Companies Face When Working With Banks?
- Privacy concerns. Banks manage confidential client data. You must prove that you won’t expose any information or records stored within the bank.
- High security requirements. There’s restricted access to certain ATM rooms, vaults, and other offices. For these areas, you must take security measures such as background checks and clearances.
- High standards. Banks promote a professional and welcoming environment for their clients. Their cleaning standards are much higher than average. You are expected to be discreet, stick to strict schedules, and pay attention to detail.
- Regulatory compliance. Banks often comply with environmental regulations on cleaning products and waste disposal. Your cleaning should include safe chemical handling and environmentally friendly products.
- Liability requirements. Banks usually require proof of insurance to cover any damage or injury. You must carry enough insurance to protect yourself from these things while cleaning.
6 Tips for an Effective Portfolio That Gets Cleaning Contracts With Banks
- Build a portfolio. You can easily create a great design with a portfolio website builder.
- Provide testimonials. Add pages for case studies, reviews, and video testimonials. Mention doing work for commercial businesses and professional offices.
- Upload images. Use before-and-after photos of cleaning ATM vestibules, teller stations, and banker break rooms.
- Showcase your certifications. Include OSHA certificates, eco-friendly cleaning practices, liability insurance, and bonding documentation.
- Outline security protocols. Explain how you manage keys, access control, and your cleaning schedule. This showcases minimal disruption in bank operations. Also, explain how you maintain confidentiality when cleaning vaults and cash-handling areas.
- Detail your cleaning methods. Describe cleaning techniques, equipment, and products used. Many banks prefer cleaning services that meet green or eco-friendly standards.