To get landscaping leads in 2024:
- Build a high converting website
- Local SEO and Google Business Profile (GBP) optimization
- Leverage social media and ads
However, generating consistent leads remains essential for business growth. A well-designed website is a starting point. It attracts customers looking for lawn care, hardscaping, tree trimming, and other landscaping services. A Reddit user said a website helps landscaping companies rank higher in search engines. Pairing this with Google Ads further increase visibility. Besides online efforts, they recommend trying word-of-mouth and local directory listings. They also bring in valuable leads.
This article discusses the top three ways to generate landscaping leads. We also share insights on how a website builder supports your landscaping lead generation.
1. Build a High Converting Website
A high-converting website has a clean layout, clear navigation, and fast load times. These elements improve the user experience. Use high-quality images of your landscape design and lawn care projects. They should showcase your hardscaping work, too. This will show your expertise. Focus on these essential elements for better conversion:
- Ensure the website functions perfectly on all devices, including smartphones and tablets.
- Place CTAs like “Request a Free Landscaping Consultation” or “Get a Quote for Lawn Care” prominently.
- Create dedicated pages for services such as patio design, irrigation systems, and outdoor lighting.
- Use relevant keywords like “lawn mowing,” “tree trimming,” and “garden maintenance” in the content.
- Integrate a contact form for convenience.
Matt Wasik of the Landscape Marketing Pros YouTube channel says that landscaping businesses need optimized websites. They are essential for more leads and higher revenue. The secret lies in using the right keywords. This helps search engines like Google understand your offerings and location, boosting leads significantly.
Your homepage should showcase main services and location. Create organized pages like About Us, Contact, and service details. Regularly adding blogs keeps your site fresh and relevant.
2. Local SEO and Google Business Profile (GBP) Optimization
A better Google Business Profile helps you rank higher in local searches and on Google Maps. It will help with searches for “professional landscapers near me” and “affordable landscaping.” Follow these steps for local SEO:
- Check that your profile is complete and has accurate business info. It should include your address, hours, and contact details.
- Select categories that describe your services. For example, lawn care, garden renovation, and landscape installation.
- Upload recent photos of completed projects, like pergolas, water features, and sod installations.
- Positive reviews from satisfied customers improve your local ranking. Request reviews after completing jobs like shrub installation or seasonal cleanups.
- Make sure your business name, address, and phone number are consistent across all online listings and on your website.
In Tim Richard’s YouTube video, he shares tips for ranking well on Google Maps in 2024. Nearly half of Google searches are for local businesses. Most people click on the Map Pack, not ads or search results. First, pick the right category using tools like GMB Everywhere. Then, add relevant keywords to your business name. For location, consider co-working spaces or virtual offices. Also, create rich descriptions packed with keywords. Use geotagged photos too. Reviews and local backlinks are important. So is a landing page with consistent information and a Google Map.
3. Leverage Social Media and Ads
A smart plan for social media and ads boost your brand and leads. Here’s how:
- Focus on visual platforms like Instagram, Facebook, and Pinterest. Show off projects like decks, custom gardens, and drought-tolerant landscaping.
- Share updates, before-and-after photos, and videos of our services. These include tree planting, building walkways, and privacy landscaping.
- Quickly respond to comments and messages. Recommend tips on lawn care, pest control, and seasonal planting.
- Use Facebook and Google Ads to target local homeowners. Aim for those interested in garden care, retaining walls, or pond installation. Set budgets and target by location, interests, and demographics.
- Offer deals on spring and fall cleanups or snow removal to attract seasonal customers.
How Does a Done-For-You Rank & Rent Website Builder Help With Customizable Service Packages for Landscaping Businesses?
A done-for-you rank & rent website builder helps landscapers easily create a professional website. It allows landscapers to showcase services, attract clients, and provide customizable packages. For instance, they display personalized services using tailored templates. A done-for-you builder ensures your services are visually appealing and well-organized. This helps clients quickly identify services such as:
- Tree trimming and hedge trimming
- Mulching services
- Lawn fertilization and weed control
- Landscape design and installation
- Deck installation and outdoor kitchens
- Paver installation and stone pathways
- Lighting automation for outdoor spaces
- Snow removal, spring cleanup, and fall cleanup
How Can Website Builders for Lawn Care Companies Build Effective and Professional Website?
Building an effective website is one of the most powerful digital marketing strategies for landscapers. It’s where potential customers get their first impression, so your website needs to look good, work smoothly, and deliver useful information fast.
Start with a professional design. You don’t need a flashy site, but you need one that reflects the quality of your work. Website builders for lawn care companies make it easier to create a visually appealing and functional site. Look for a builder with templates suited for landscaping businesses. These templates save time and give your site the structure it needs to look polished.
By investing time in creating a professional, easy-to-use, and well-organized website, you set the foundation for bringing in new clients and growing your landscaping business.
