The top ways to get leads for home improvement are:
- Utilize PPC advertising
- Build partnerships
- Establish a professional website
- Put yard signs
Utilize PPC advertising by targeting high-intent keywords like “interior design services near me” or “custom cabinetry installation”. According to WebFX, home service businesses see an average conversion rate of 2.31% when using location-specific keywords for their PPC campaigns. Focus on your specific service areas for local searches. To save money, don’t include locations where you don’t offer services. Spend enough to drive a good volume of conversions. You must have a qualification system to filter out unqualified leads or use strong calls to action (CTAs).
Create partnerships with real estate agents, interior designers, property managers, and home inspectors. This creates opportunities to receive more referrals and establish long-term relationships. Utilize joint marketing using bundle deals, co-branded advertisements, and email marketing.
Establish a professional home improvement website and learn basic SEO. Publish blogs, case studies, and client testimonials so people can find your business online. Create service pages for plumbing, floor refinishing, interior painting, and roof repair. Also, utilize contact forms and appointment bookings to convert leads into customers.
Put a yard sign after you’ve completed a home improvement project. Ask the consent of the homeowner if you can place a sign in their yard. According to the Craftsman Market Research Group, yard signs generate an average of 3.7 new leads per installation when placed for two weeks after project execution. Place your yard signs at school events, community fairs, and sponsorship for local sports teams. Also, put your signs near paint stores, hardware stores, and home decor shops. This makes it easier for people who need home improvement.
In this article, we discuss the top ways to get leads for home improvements. We mention primary factors in building a Google My Business profile, including local SEO optimization, high-quality photos, and updated testimonials.
1. Utilize PPC advertising for home improvement services
Utilize PPC advertising starting with targeting high-intent keywords. Use search terms like “kitchen remodeling near me”, “home improvement loans”, or “deck/patio construction”. To increase engagement, use site links, call extensions, and location extensions. According to WordStream, home service ads see an average click-through rate boost of 6-8% with call extensions compared to ads compared without them. Google Local Service Ads (LSAs) are effective because you’ll only pay qualified leads through phone calls or messages. Set up your Google Business Profile showing available services, contact information, and licenses.
Use Display Ads on your website, YouTube, and other apps. Target homeowners who previously visited your website or are looking for home improvement services. Highlight seasonal promotions like summer patio upgrades or winter insulation.
When managing PPC campaigns, make a flowchart to troubleshoot. If you’re not seeing conversions, check if the queries triggering the ad are related to your services. Observe the consistency of the query, ad copy, and landing page. Also, analyze if your offer is competitive enough to convert leads into customers.
To scale your campaign, reach out to more people and generate more website traffic. Try retargeting ads for services like window replacements or basement finishing. Identify which organic search terms provide quality traffic to refine keyword strategies. You can analyze what’s wrong with your campaign if you’re doing online advertising. Use Microsoft Clarity and Google Analytics to see user interaction on your website. If you have fewer conversions, the issue lies with your landing page or highlighted services. To improve web content, regularly check your search terms and see what competitors are posting.
2. Build partnerships to boost home decor services
Build partnerships with real estate agents who work for home buyers who need home renovations. Offer incentives or a referral fee for giving new clients to you. Reach out to local inspectors to refer your repair services. For major renovations, partner with interior designers and architects. According to Houzz, contractors reported an average 24% increase in project value when working with interior designers compared to standalone projects. Provide joint consultations to bring value to homeowners. Give free in-store workshops with home improvement or local hardware stores.
Your partnership has separate entities when working with an insurance broker. Pay them to minimize your company’s risk while they protect you in case of emergency. Also, contact a business attorney to help you draft a partnership agreement for protecting other contractors. Try not to establish a home improvement business with your friends.
Ashley Dibiase says partnering with a trusted business lets you gain their credibility and trust. Identify potential partners like electricians, plumbers, and landscapers. Apply cross-promotion through using a collaboration tool on Meta to co-create content. Host joint webinars on topics about furniture stores, flooring showrooms, greenhouse construction, or swimming pool maintenance. Also, use existing relationships through shared job sites or general contractor connections.
3. Establish a professional home improvement website
To establish a home improvement website, create an eye-catching homepage. Post high-quality images of past projects. According to Renoworks, home improvement websites receive 29% longer user session times through before-and-after project photos compared to sites without visual examples. Create pages for furniture restoration, chimney cleaning, home inspection, and container home conversion. Use lead generation features such as contact forms, pop-ups, appointment booking, and live chat. Update client testimonials and case studies to boost credibility.
A website is your primary source in showcasing your material. Use SEO tools to optimize for search engines in local search. Select keywords like “kitchen remodeling”, “painting and wall treatments”, or “electric panel upgrades”. Include these keywords in blogs to prioritize informative content on your site. Having a website makes it easier to form partnerships with local businesses. Attach your website link on social media platforms like Facebook, Instagram, and YouTube.
When setting up a website, make sure it integrates with your Google My Business page or Yelp account. This increases local visibility when homeowners search for bathroom remodeling or roof repair. Post before-and-after photos of lawn care and irritation, driveway paving, HVAC system installation, and bathroom renovation.
Peter Tams mentions understanding the home improvement landing page you create for future adjustments. Avoid creating a traditional layout because it usually leads to user fatigue as people frequently see this format. Throw elements together without a structured pattern to increase engagement. Long-form landing pages encourage interaction and scrolling for visitors. Also, apply A/B testing to determine what web design converts best. Remember that the same landing page won’t be effective in every market.
4. Put yard signs to promote your home renovation business
Before placing yard signs, ask permission from potential customers first. According to SignCraft Magazine, home improvement contractors receive 2.8 inquiries per completed job when leaving yard signs with homeowner permission. Make sure the yard sign is visible from the road for many people to see. Use weather-resistant and high-quality materials for it to stay intact.
Position your signs near traffic lights. They must be within city regulations to avoid fines. Target neighborhood entrances since they often get vehicle traffic. You can even put yard signs on your own property or company location. Place them in walls, lawn, or fences. For clients to know where to contact you, attach a QR code linking to your website.
RDI suggests buying materials from USCutter.com under the “Banners and Signs” section. Yard stakes are available in 50 packs, and signs cost less than $70 per pack. Use the Oracle 651 outdoor vinyl since it can last 6-7 years. For better visibility, cut a small section of backing paper for proper alignment. Apply the dry application method to slowly peel off the vinyl and avoid lifting letters. A vinyl cutter can be used for yard signs, decals, wall designs, and magnets.
What are the key factors in building a successful Google My Business profile to get home improvement leads?
- High-quality photos and videos – Place high-resolution images of your team, available equipment, and office to establish trust. Share short videos of interior design, flooring, and garage conversion.
- Complete and correct business information – Make sure your business name, phone number, and address are consistent on different platforms. Add your website URL and social media links so customers know where to reach out.
- Updated client testimonials – Encourage happy customers to leave positive reviews to boost credibility. Respond to all positive and negative reviews before posting them. Address common complaints and respond to solutions for improvement.
- Local SEO optimization – Use location-based keywords like “Home remodeling in [City]”. Build local backlinks for real estate websites, home improvement blogs, and chamber of commerce listings.
- Consistent business hours – Always update the operating hours of your business. Also, mention emergency services in your business description.
Can I promote my home improvement services on a home interior website?
Yes, you can promote your home improvement services on a home interior website. Place banner ads on relevant pages or run sponsored posts to show your expertise. Post before-and-after photos of kitchen remodeling, flooring installation, and garage conversion. Offer free consultations, discounts, and exclusive packages to visitors. Engage in online forums to discuss interior design tips for home improvement. Use a home interior website builder to access lead generation features, such as contact forms, live chat, and calendar scheduling.
