The top ways to get dumpster rental leads are:
- Post your services on social media
- Use SEO to enhance content
- Network your business
- Improve PPC Advertising
Post your dumpster rental projects on Facebook, Instagram, YouTube, or TikTok. According to BrightLocal, 76% of customers within 24 hours search for local businesses on social media. Make sure your business name, website, location, and phone number are visible. Share videos of using roll-off dumpsters and debris dumpsters. Join local Facebook groups to respond to questions on comment sections. This boosts audience engagement and generates leads. Also, create behind-the-scenes clips on TikTok about using your dumpsters in the neighborhood.
When using SEO, Stryker Digital suggests conducting keyword research to identify high-intent local keywords. Perform Search Engine Results Page (SERP) analysis and competitor analysis to understand what’s working in your market. Avoid including irrelevant content and keyword stuffing. Optimize your homepage with keywords like “yard waste disposal”, “debris box rental”, and “dumpster permits”.
Network your dumpster rental business to roofing companies, landscapers, and junk removal businesses. Give exclusive discounts to contractors who regularly rent dumpsters. Attend chamber of commerce meetings or contractor networking events. These will help you gain knowledge about the required dumpster sizes for various industries.
Adam Spence suggests using ads directing users to a landing page where they can fill out a lead form or make calls. Record phone calls to identify effective ad copy and keywords. According to CallRail, dumpster rental businesses identify 43% more high-converting keywords using call tracking software than those depending on form submissions. Prepare a detailed review of lead forms to refine campaign performance and track conversions. Transactional keywords to use are “dumpster rental near me”, “10-yard dumpster rental price”, or “same-day dumpster rental service”.
In this article, we discuss the top ways to get dumpster rental leads. We mention factors such as service area, on-time delivery and pickup, and pricing.
1. Post your dumpster rental services on social media
Post photos of your dumpster rental services on Facebook and Instagram. Share before-and-after videos of clearing out junk and debris. Create an infographic about the difference between dumpster and roll-off dumpster. According to the Content Marketing Institute, infographics can increase web traffic by 12%. Share testimonials of happy customers using your dumpsters. Post educational content about the dumpster sizes and ways to prepare for a dumpster delivery.
Facebook is a great platform for selling your services to a larger audience. Join local Facebook groups looking for dumpster rental services. A Redditor mentioned a guy who posts his small dumpsters on Facebook groups. He also posts before-and-after videos of demo services and cleanouts. He’s now building a lot of money and attracting more clients. All his marketing promotions only came from social media.
Elite Equipment Rentals says to make sure your photos are clear before posting on Facebook or Instagram. To improve professionalism, use proper grammar, capitalization, and punctuation. But don’t post too often, as it can overwhelm your followers. Post available services at least once every 2-3 weeks. Also, focus on growing organic followers to establish credibility. Encourage viewers to leave their video suggestions or share experiences in comment sections.
2. Use dumpster rental SEO to enhance content
To use dumpster rental SEO, select relevant keywords like “roll-off dumpster”, “30-yard dumpster”, or “residential dumpster rental”. Include these keywords in your website to rank on search engines. This makes it easier for potential customers to discover your business online. According to Moz, 67% of clicks for local service businesses go to the top five results of the search engine results page. Create location pages if you’re serving multiple areas. Don’t forget to add your local schema markup and service area map to your site. Below are city-specific keywords to use:
- Dumpster rental NYC
- Philadelphia dumpster rental
- Washington DC metro dumpster rental
- Minneapolis dumpster rental
- Seattle street use permit for dumpster
- Las Vegas dumpster rental
Publishing high-quality content through SEO ranks your website on top of Google. However, it will take time to generate results on the keywords you use. Focus on setting up your initial site and prioritize regular blogging. Write content about the following:
- The environmental benefits of dumpster rental through proper waste disposal
- What you need to know about dumpster rental permits
- Best practices of construction waste management
- Differences between dumpster rental and junk removal services
Junk Removal Monkey suggests avoiding generic names like “Waste Solutions” and spammy names like “Dumpster Rental Miami”. Each web page should target specific search phrases like “10-Yard Dumpster Rental in Seattle”. Add an H1 tag and supporting headings, such as H2 and H3, with the target keyword for each page. To increase visibility, optimize your Google My Business profile to produce multiple listings.
3. Network your dumpster rental business
To secure dumpster rental leads, build relationships with home builders and roofing companies. These frequently need dumpsters for cleaning roofing waste and debris. Attend local contractor association meetings to know upcoming construction projects that need dumpsters. For tenant cleanouts, offer your services with real estate agents, apartment managers, and landlords. Clean parks or backyards by reaching out to local landscaping and tree service companies.The Landscape Management Network discovers that landscaping businesses generate up to 1.5 cubic yards of green waste for each residential project. Your services are important for green waste disposal and streamlined cleanup.
Life Apprentice suggests talking to contractors and leaving your business cards on job sites to attract dumpster rental opportunities. Mention equipment types like roll-off dumpsters, front-load dumpsters, and rear-load dumpsters. Be open about discussing your services with family, friends, and acquaintances to generate referrals. Present your dumpster rental services in casual conversations. Subcontractors and other industry professionals can recommend you to new customers.
Around Dumpster Rental shares attending a networking event with 150-200 attendees. Gain valuable insights and leads from truck manufacturers, website developers, and insurance experts. A networking contact can lead to a long-term dumpster rental contract. This is good for local businesses that need regular swaps over three months. When getting leads from businesses, specify services such as delivering dumpsters, picking up full dumpster, and residential cleanouts.
4. Improve PPC advertising for your dumpster rental services
Improve PPC advertising by targeting high-intent keywords like “construction dumpster rental” or “dumpster rental near me”. Then set your ads to target specific services areas. According to Search Engine Journal, geo-targeted PPC campaigns for dumpster rental companies have a 23% higher conversion rate than broad targeting. Avoid wasting ad spend by excluding locations outside your service area. Write an interesting ad copy to easily attract customers near your business location. Highlight unique selling points such as affordable rates, multiple dumpster sizes, and fast delivery and pickup.
When using Google Ads, set up a custom landing page. Make sure it has good copy and conversion tracking for lead forms. Include customer testimonials with trust badges, contact forms, and pricing plans. In building your campaign structure, determine if you’ll be focusing on commercial or residential. Then have one campaign and several add groups.
Click Geeks suggests focusing on local keywords to generate dumpster rental leads. This includes keywords like “affordable dumpster rental [Location]” or [Neighborhood] dumpster rental services”. Run ads only on mobile devices for higher call volume instead of desktop or tablet. Use A/B testing to reduce lead cost and improve conversion rate. Try setting a budget of $200 per day on Google Ads.
What factors do customers consider when choosing a dumpster rental service?
- Pricing and fees – Additional charges apply for extended rental periods or specific waste disposal. Provide transparent pricing and don’t give hidden fees.
- Dumpster size availability – Contractors need large roll-off dumpsters for construction projects, while residential users need a small dumpster for household cleaning. Common dumpster sizes include 10-yard, 20-yard, 30-yard, and 40-yard.
- On-time delivery and pickup – These are important to keep projects on schedule. Customers prefer punctual service providers that won’t cause delays or project interruptions.
- Service area – Determine if your business is available in your target audience. This makes it easier to deliver dumpsters for cleaning and construction purposes.
- Customer reviews – Post client testimonials on website, social media, Google, and Yelp. This builds trust and credibility for new customers.
Can I get leads on a dumpster rental website builder?
Yes, you can get leads on a dumpster rental website builder. Customize service pages for construction dumpster rental, residential dumpster rental, and commercial dumpster rental. Utilize lead generation features, such as appointment booking, contact forms, and live chat. Display an instant quote calculator so users can instantly get pricing estimates. Include exit-intent pop-ups to provide discounts and special deals for visitors before leaving the site.
