The top 4 ways to get leads for property management are:
- Network to expand your services
- Post on social media
- Utilize PPC advertising
- Publish your website
Network with real estate agents, mortgage brokers, and home inspectors. They know clients who want to purchase investment properties. Introduce available services like financial lease management, property maintenance, tenant relations, and rent collection. Also, join your local Chamber of Commerce, apartment associations, and local business events.
Post your property management services on social media to attract a large audience. Share informative posts about seasonal rental trends, tenant screening process, and how to handle emergency maintenance issues. Create short videos explaining your property management process. According to RentSpree, 2-minute property management videos generate 31% more inquiries and 48% more views than longer format videos. Then share more of your expertise by hosting live sessions on Facebook or Instagram.
Fan says that ads should be tailored to attract investors and property owners. Use Google Ad Extensions to display business details like phone number and address. Adding these information increases quality score and ad visibility. Filter out irrelevant traffic by creating a negative keyword list and maintaining an updated keyword list. Lastly, set up a call tracking number to monitor ads through calls.
Publish a website to rank your site on search engines. Improve SEO by using location-based keywords like “property management services in [City]”. Use property management lead generation features like a chatbot, contact forms, and appointment scheduling.
In this article, we discuss the top 4 ways to get leads from property management. We recommend applying personalization, using automated email sequences, and retargeting ads.
1. Network to expand your property management services
Network through attending local real estate events to attract property owners. According to NAR, 82% of real estate investors discovered their property managers using referrals at networking events. Offer essential services like tenant acquisition, rent collection, and property maintenance. Build relationships with brokers or real estate agents working with investors. In turn, they can refer your business to potential clients. In return, offer them incentives or commissions.
Attend real estate organizations like Chamber of Commerce and Business Network International (BNI). You’ll meet real estate professionals at meetings, host mixers, and seminars. The more you promote your business, the more you build trust with potential partners. 
LinkedIn is a good platform for connecting with large-scale property managers. Join online groups focused on property management and real estate in your area. Attend industry webinars and share valuable content to showcase your expertise. Also, host seminars or workshops on topics about industrial property management and special-purpose property management.
2. Post your property management projects on social media
Post property management projects on social media to attract a larger audience. Share advice on legal issues related to property management and tenant retention. According to Rental Housing Journal, property management companies experience 28% fewer tenant disputes when regularly sharing legal updates. Update client testimonials to establish a trust for those who urgently need your services. Look for potential partners and clients by joining real estate investing groups on Facebook. Create a poll about residential, commercial, industrial, and special-purpose property management. Answer questions like “How much do property management companies charge?” or “What types of properties do property management companies manage?”
Upkeep Media Inc. suggests focusing on one social media platform rather than trying to manage multiple accounts at one. Before choosing a platform, identify your target audience first. Younger tenants are more active on TikTok and Instagram. While rental property owners are targeted through Twitter, Facebook, and LinkedIn. Focus on organic posts by including team photos and local events. Schedule your posts in advance to stay consistent. Consider mixing organic content and paid ads to generate more leads.
Madison Lushington is a marketing manager who recommends creating engaging content for your audience. Instead of aiming for virality, focus on setting realistic goals, posting consistently, using social selling, and monitoring performance. Share your knowledge about local market trends and property listings. Remember that a strong reputation is better than a one-time viral moment. Prioritize sustainable growth strategies instead of chasing trends. Reach out to other property managers who used social media strategies and learn from them.
3. Utilize PPC advertising to generate more property management leads
According to WordStream, geo-targeted PPC ads have a 23% higher click-through rate compared to general property management ads. Once you’re successfully generating ads, niche down into areas with large numbers of commercial properties. Improve your strategy through bidding on competitor keywords like “XYZ Property Management alternative” or “XYZ Property Management reviews”.
Michela Provagna is an account manager said to focus on areas with a high concentration of landlords. From there, you’ll target the right audience using keywords like “Property Management Services”. Avoid tenant clicks through blocking keywords like “apartment for rent” or “rentals”. Set your PPC budget and align it with your goals. Identify wasted budget on irrelevant clicks through checking Google Ads search terms. Adjust keywords and monitor campaigns regularly to improve performance.
Alex from Fourandhalf recommends having dedicated landing pages for various PPC campaigns. This makes it easier for property owners to discover your business. Test different offers, CTAs, and messaging to see what works best. Be creative in designing your landing page to improve conversion rates and campaign optimization. To generate results, use dedicated pages for each campaign and consistently optimize depending on data.
4. Publish your property management website
To build a property management website, create an interesting homepage. Highlight unique selling points that stand out from competitors. Include service pages for tenant screening, rent collection, and lease negotiation. Using a website builder is more affordable than hiring a web developer. Snapps.ai offers affordable pricing plans from small to medium sized teams. It has drag-and-drop widgets like contact forms, calendar scheduling, and live chat. These features make it easier to convert visitors into paying clients.
There are various factors to consider before publishing a website. Consider functionality by using property management features like appointment booking, payment gateways, and third-party integrations. Try to find integrated booking platforms with reservation management. This is crucial for users to directly input their information on your site. Also, use a live chat feature to communicate with potential clients in real-time.
John says your website should be structured like your physical office. Specific features like owner logins and tenant payments should be immediately accessible. Your service page should convert new owners. Customize pages for condominium management, student housing management, vacation rental management, and office building management. Display real estate license numbers to show credibility. Also, meet OSHA (Occupational Safety and Health Administration) accessibility requirements for potential clients with disabilities.
What are the best follow-up strategies to nurture property management leads into paying clients?
- Respond professionally and quickly – Make calls or emails within 24 hours to build a connection with potential clients. Responding within 5 minutes boosts the chances of conversions going up to 400%.
- Use automated email sequences – These keep leads engaged without being too pushy. Email thanking them for inquiring or share a blog post about tenant screening and rental pricing.
- Apply personalization – Mention specific details they put in the email to show your willingness to know their needs. Recommend customized solutions, whether they have a multi-unit or vacation rental.
- Create urgency with limited-time offers – Deadlines encourage users to take immediate action. Provide a first-month-free to deal with an expiration date. Also, you can give a discounted management fee for the first three months.
- Utilize retargeting ads for warm leads – Run Google and Facebook ads for users who didn’t convert. Post special promotions, testimonials, and service benefits.
Can I promote my property management services on a real estate website?
Yes, you can promote your property management services on a real estate website. Customize a dedicated property management page on the site to introduce your business. Clearly explain your services, benefits to property owners, and pricing plans. Highlight your credentials, licenses, and experiences to stand out from competitors. Include client testimonials and case studies to establish trust. Use SEO strategies to rank the site higher on search results. Add relevant keywords like “maintenance personnel”, “student housing”, or “lease enforcement”. Use a real estate website builder to access relevant features like property comparison tools, interactive maps, and loan calculators.
