How to Get Carpet Cleaning Leads | 4 Proven Strategies To Grow Your Business

To get carpet cleaning leads:

• Improve your website and Google Business Profile
• Use Google Local Service Ads (LSA)
• Partner with local businesses
• Retarget potential clients

Putting your carpet cleaning business online is crucial. According to Invoca, 65% of homeowners looking for a carpet cleaner run a search on Google. What’s more, the term “carpet cleaning in [your city]” has an average of 1,000 to 4,000 searches per month. To get these quality leads, you need a website, a Google Business Profile, and Google Local Service Ads. Many carpet cleaners see great results from online searches. One Reddit user gets 75% of their clients from Google.

Online leads aren’t enough. You need referrals, too. The best way is to team up with local businesses related to carpet cleaning. For example, a carpet installer refers their clients to you for cleaning. In return, you send them your clients or give them a small commission for each referral. This works better than client referrals since partner businesses also benefit greatly. 

Retargeting is important for repeat clients and new leads. Most people clean their carpets every 6 to 12 months. Chances are, they don’t think about your business when it’s time to clean again. Others just forget to clean their carpets at all. Retargeting reminds past clients to book again. It also brings in new leads by showing your ads to people interested in carpet cleaning.

This article explains how to use these 4 strategies and shows you the effectiveness of each one. We also look into success stories from top carpet cleaners using each strategy. Then, we give you tips on how to convert your leads into paying clients.

1. Improve Your Carpet Cleaning Website and Google Business Profile 

Improving your website and Google Business Profile lets you rank higher on Google. Whenever someone searches for “carpet cleaning near me”, you’ll show up at the top. Local SEO Statistics show 21% of people choose a business based on how high it appears in search results. Ranking higher means more people will contact you for carpet cleaning. To get that top spot: 

• Use a website builder. You first need a website. But you might not have the technical skills for that. A website builder makes it super easy for you. Site builders like Snapps.ai have simple drag-and-drop templates to create a functional site. 
• Make sure your website loads fast and works well on mobile. People searching online want the quickest results. Visitors will click away if your site is slow to load or doesn’t fit on their screens. A good hosting service and website builder will help you with both.
• Verify your Google Business Profile (GBP). Since carpet cleaners usually don’t have a physical store, you must verify by video or live call. Here, you show your cleaning equipment or you at work to prove you’re a real and active business. If you have a physical office, you can verify through postcard, phone, or email. 
• Put your most important info upfront. This includes your name, service, location, contact details, and availability. For business profiles, fill out as much information as you can. Let people and Google know right away what you’re about. 
• Get more reviews. Google reports that 17% of your ranking depends on reviews. Plus, reviews build trust as 93% read them before deciding which service to hire. So don’t forget to ask happy clients to leave these online reviews. 
• Upload high-quality photos and videos. Show before-and-after carpet shots, equipment, and cleaning videos. Google favors profiles with engaging visuals. As for the leads, they trust businesses that look professional and show their work.
• Use the right keywords. Include terms like ‘steam carpet cleaning in [your city]’ or ‘best carpet cleaning near me’. Add these to your homepage, service pages, descriptions, headers, and blog posts. Using the right keywords lets Google match your business to relevant local searches. 
• Build local links. Get listed in online directories like Yelp and Yellow Pages to improve authority. When trusted sites link to your website, Google sees it as a sign of trust and boosts your ranking. In turn, this makes it easier for potential clients to find you.
• Post regular updates. Add posts and special offers to your business profile to keep it active and engaging. Google prefers active profiles. It also attracts more leads by showing you’re engaged and offering up-to-date services. 
• Keep track of your performance. Use Google Analytics and Google Search Console to see how your website and GBP are doing. This lets you adjust your strategy based on real data. For example, if you see that certain keywords are driving more traffic, optimize your content around those terms.

Zerorez Carpet Cleaning in Dallas takes the top spot for their business profile and website. This brings in hundreds of leads per month. Their website gets almost 600 monthly visitors. Their pricing and scheduling pages receive 202 and 93 visits, showing conversion interest. And with 15K reviews, locals are likely to give them a call through their business profile. This makes Zerorez a top choice in Dallas.

2. Use Google Local Service Ads (LSA) to Drive Carpet Cleaning Calls

Using Local Service Ads (LSA) puts you first in local searches – even before Google Business Profiles and websites. These ads have call and message buttons, making it easier for leads to contact you. Your basic information and reviews are also displayed to build trust. Plus, you can target a wider area, not just a single location like your business profile or website. Because of these, LSAs generate 30% of all contractor leads, according to ServiceTitan. However, you’ll have to pay every time you get a call, and pricing varies by location. Here is how to put up Local Service Ads:

• Check if you’re eligible. Go to Google Local Services Ads and enter your business details. You may not qualify if LSAs aren’t available in your area or if you have too few reviews.
• Create a Local Service Ads business profile. Provide your business name, category (carpet cleaning), service areas, and contact details. 
• Submit license and insurance. Upload required documents such as business licenses, liability insurance, and any industry-specific certifications. This verifies that your business is legit and meets local regulations. 
• Complete background checks. If you want to build trust in your ads, get the Google Guaranteed badge. To qualify for this, you must pass a background check. Even without the badge, you may still need to pass one for client safety. 
• Set your budget. Decide how much you’re willing to spend per carpet cleaning lead. Google will then estimate how many leads you can reach with that budget. In Texas, you spend $25 to $30 when one lead calls you through the ad. If your daily budget is $25, your ad will stop showing after one call. For 10 leads, you’ll need to spend $250 to $300.
• Select specific service types. To get calls and messages that turn into jobs, make sure people need your type of services. You don’t want to pay for calls from people looking for something you don’t offer. List only the services you provide, like deep carpet cleaning, pet stain and odor removal, upholstery cleaning, commercial carpet cleaning, etc… 
• Launch your ad. Once approved, your carpet cleaning LSA will go live. To rank higher than other LSAs, get more positive reviews, respond quickly, and set a competitive budget.
• Monitor and optimize. Track which carpet cleaning services bring in the most leads. For example, if deep carpet cleaning or pet stain removal get more calls, adjust your budget to focus on them. Respond to leads quickly, as faster responses improve your ranking. Also, ask happy clients for reviews to boost ad visibility and attract more clients.

Terrence Green, owner of Spotless Carpet Cleaning Services, shared his LSA results. In January 2023 alone, he received 84 calls that only cost him $25.11 each. His total ad spend came up to $2,109.35. But since it provided him with lots of new clients in Florence, AZ and the surrounding areas, it was worth it for him. And he says that it was super easy to set up.

3. Partner With Local Businesses to Get Carpet Cleaning Referrals

Partnering with local businesses connects you with their clients. If a business recommends you, the clients who trust them will see you as a reliable choice. For example, if a carpet installer tells their clients about your cleaning service, they’re more likely to hire you. In return, offer a commission or refer clients to the installer to make it a win-win situation. Finances Online says 30% of referrals turn into clients, making them high-quality leads. Plus, it gives you consistent leads without extra effort. To partner with these local businesses:

• Find the right local businesses. Go with the ones that serve the same clients but don’t compete with you. Good partners include carpet installers, flooring companies, furniture stores, realtors, and interior designers. 
• Come up with a referral program. Give businesses a reason to send clients your way. You can pay a set amount or percentage for each referred client. Offer exclusive deals to their clients to add value. Cross-promote by referring clients to each other, like sending homeowners to a furniture store.
• Meet your potential partners. Attend networking events where they gather, such as home and remodeling shows, real estate events, chamber of commerce mixers, and contractors and builder meetups. You can also visit them at their offices. 
• Make a good first impression. Businesses trust and work with someone who looks and acts professionally. Always be polite, approachable, and confident. Show them you’re there to help. It’s also important to dress neatly.
• Talk with the business owner, manager, or sales manager. Explain in 60 seconds how your referral program benefits both businesses. Show them how your service adds value to their clients. If they’re unavailable, get their contact info and send your pitch by email.
• Give them something tangible to remember you. Provide high-quality brochures to show your carpet cleaning is legit and trustworthy. Include personalized flyers outlining your referral program and how it benefits them. Small gifts like snacks, gift cards, or branded items (magnets, pens), make you more memorable. All this costs about $3 to $4 per person. 
• Follow up. Send a thank-you email or a postcard after your first meeting to remind them who you are. 
• Add their business to your newsletter. Feature them as a “free” referral in your email or physical newsletters. This encourages them to return the favor. Be sure to send them a copy. 
• Meet again. If you built a relationship, schedule a follow-up. If not, visit their office again. Now that they recognize you, be more confident in discussing a referral partnership.
• Always communicate. Even when you’re partners already, always check up with them. This keeps the partnership active and shows you value the relationship.

Phil Risher helps carpet cleaners reach million-dollar revenues through lead generation. He says the most effective strategy for his clients was local business referrals. This brought in 25% to 30% of their cleaning jobs. What’s more, it provided a steady flow of leads, new clients, and even returning clients. Referred clients are 37% more likely to return than non-referred clients.

 

4. Retarget Potential Clients to Get Returning Carpet Cleaning Leads

Retargeting potential clients brings back interested leads and boosts repeat business. Show these people ads or reminders to keep your carpet cleaning service top-of-mind. Get this: only 2% of people hire services on their first website visit. If you follow up with the other 98% about your carpet cleaning, 70% are likely to return and become paying clients. This strategy also encourages past clients to clean their carpets again and trust you to do the job. Here is how to set up retargeting ads or reminders: 

• Install retargeting pixels (a small piece of code) to your website. This tracks visitors who don’t convert and allows you to target them with ads later. Don’t worry, a website builder like Snapps.ai makes it easy to add this code. 
• Create custom audiences. Use your website data to see who visited specific pages, such as your service page or contact form. For old clients, keep a sheet on what type of carpet cleaning they hired you for. With these, tailor your messaging based on their interests and behaviors. It’s a good idea to segment these audiences for different methods to see which is the most effective. 
• Choose a retargeting method. Use ads for special offers and promotions. Share carpet care tips, seasonal deals, and booking reminders in newsletters. Post success stories, cleaning tips, before-and-after photos, and promotions on social media. Send text messages for cleaning schedules and discounts to previous clients. Follow up with email promotions and booking prompts. Mail postcards with special offers or seasonal cleaning to past and potential clients.
• Monitor and adjust. Track the performance of each channel. For ads, check click-through rates and conversions. For newsletters and emails, track open and click rates. For social media and text messages, monitor engagement levels. For direct mail, track responses through unique promo codes, QR codes, or call tracking. Adjust your messaging and targeting to improve results across all channels.
• Specifically retarget past clients. Give them special offers to clean their carpets again. Use ads, emails, or text messages to remind them of the great job you did and offer a discount for their next service. Also, make sure you personalize it to show that you know and value them. 

Phlash Consulting works with some of the largest carpet cleaning companies in the US. They say that repeat clients make up 60% to 70% of the business. This is why they always recommend retargeting to their clients. People need to clean their carpets every year to reduce dirt, allergens, and bacteria. If you make them remember that your services were the best quality, they’ll hire you again. Their clients, in business since the early 1900s, continue to thrive with this strategy.

6 Tips on Closing More Carpet Cleaning Leads

1. Get as many positive reviews as possible. These are your strongest trust signals. They drive hiring decisions, act as personal recommendations, and boost spending by 31%. Seeing past clients praise your carpet cleaning makes others confident to hire you. Plus, reviews make you more visible as Google prioritizes that. Offer happy clients incentives and make it easy for them to share their experience with you.
2. Highlight your unique selling point (USP). What makes your carpet cleaning company different from the others in the area? Spell it out so potential clients notice. For example, if you use products safe for kids and pets or offer rapid drying times, always emphasize it. A clear USP sets you apart and attracts clients with specific needs, making it easier to close jobs. 
3. Be transparent with pricing. People hesitate to hire when they don’t know what to expect. Clear pricing eliminates that uncertainty. Add a range on your website like “prices start at $XX per room, depending on size and stain level”. If you want to encourage calls, offer free estimates. Also, explain cost factors like carpet material, deep cleaning needs, or stain removal. 
4. Respond quickly to inquiries. Most clients book with the first company that replies. Set up a system to reply to calls, emails, or online inquiries within minutes. If not, use automated responses or a booking system to capture leads even when you’re busy. If you miss a call, follow up promptly. A fast response shows professionalism and boosts conversion rates by up to 391%.
5. Showcase certifications and licenses. Display these on your website, social media, and marketing materials. These reassure potential clients that they’re hiring a professional. This translates into more bookings.
6. Deliver top-quality services. Go beyond just cleaning. Educate clients on proper maintenance, arrive on time, and provide excellent customer service. Small details, like leaving a thank-you card, also make lasting impressions. Exceeding expectations turns one-time clients into loyal clients. They not only return but also refer you to others, multiplying your business.

What Are the Best Website Builders for Carpet Cleaning Services?

The best website builders for carpet cleaning services are:

• Snapps.ai – Designed specifically for local services to generate leads.
• Wix – Built for easy drag-and-drop website creation.
• Squarespace – Made for creatives and small businesses to build stylish websites.
• 10Web – Uses AI to build your site with fast and secure hosting.
• GoHighLevel – Combines website building, client management, and follow-up automation.