Top 4 Ways to Generate Leads for Network Marketing (Double Your Leads in 90 Days)

To generate leads for network marketing:

• Build a social media presence
• Meet locals and discuss your product
• Create an automated system
• Keep track of what works

A strong social media presence allows you to showcase what you’re selling. For example, if you’re selling a digital marketing course, post content about what it teaches and how it helped you earn more online. This piques people’s interest, builds trust, and drives conversions. In fact, one study found that 77% of consumers buy products from people they follow.

Meeting locals and talking about your product is more personal. You can answer their questions directly. If it’s a physical product, you can show it to them and let them try it. People are more likely to buy from someone they’ve met, especially if they’ve tested the product themselves.

Once you have a bunch of leads, use an automated system to follow up with them. For this, you need a website, email autoresponders, and landing pages. These automatically give more info about your product to someone who shows interest. It turns curious people into customers and recruits – even while you’re offline. 

Finally, keep track of what works to improve your lead generation strategies. See which social media posts, landing pages, or local meetups generate the most leads. Use this data to focus your efforts on what’s driving results in your network marketing. 

EditorNinja reports that over 80% of network marketers cannot hit their income targets. The reason is that they don’t know how to get quality leads. Here, we give you 4 strategies proven to double your network marketing lead lists.

1. Build a Social Media Presence to Generate Leads for Network Marketing

A social media presence is one of the most powerful tools in network marketing – if used right. Now, it takes time to grow, but once people start following you, it becomes a steady source of buyers and recruits. In fact, 60% of network marketers find leads through social media. Here’s how to get network marketing leads with social media: 

• Work on your personal brand. Be someone who genuinely wants to help your audience, not someone who only sells for money. For this, it’s a good idea to follow the 4-1-1 content rule. Post 4 value-based posts (educational or entertaining), 1 soft-sell (product testimonial), and 1 direct offer (promo or starter kit). 
• Post consistently, even if no one sees these at first. Consistent posting improves your visibility and reaches your target audience faster. Marketers who spend 6 hours a week on social media see a 66% success rate with their content strategy. So stick to a schedule for when to upload new content. 
• Highlight the product first, then the business opportunity. Start by showing what the product does, why it’s useful, and how it has helped you. Use stories, demos, or results with visual proof. Even if you’re targeting recruiters, the product’s value comes first. Only talk about the earning opportunity once people understand it better. 
• Add a link to your product landing page in your bio and each post. Instagram bio: “✨ Shop my wellness picks: [link to your referral site].” Personal site: Include a “Shop Now” button that redirects to your referral link. Social media post: “Use my link so I can send you a free sample, follow-up, or bonus gift!”
• Don’t use the same content across your social media platforms. Each platform has its own audience and style. Adapt your message to fit – use reels on TikTok and Instagram, and longer posts on Facebook or LinkedIn. 
• Focus on quality engagement, not follower count. It’s better to have 100 engaged followers than 1,00 who ignore your content. This is because engaged people are the ones who buy the product. Talk to people, don’t just post and hope. Reply to comments, answer questions, and start conversations. 
• Understand your audience’s motivations. If you see that most are recruiters, shift your focus to the business opportunity. Highlight how they can earn commissions, build a team, and create financial freedom. Emphasize the flexibility and independence the business offers.
• Track which content generates actual network marketing leads. Look at what types of posts get the most clicks, comments, or DMs. Use this data to refine your content strategy and do more of what’s working.

Frazer Brookes suggests posting 1 to 3 updates each day on every platform. This can be anything from product highlights and success stories to behind-the-scenes content and personal experiences. The goal is to encourage your audience to comment or DM you. From there, you can provide additional value like personal support or community access. According to Brookes, this makes your offer even more attractive.

2. Meet Locals and Discuss Your Network Marketing Product

Meeting locals makes it easier to turn conversations into sales. In person, people are more comfortable asking questions, trying, and buying the product. According to Explore, 85% of people are likely to buy after trying a product firsthand. There’s also more trust since you’re living in the area, not just some random online seller. Plus, local meetups provide natural opportunities for follow-up without seeming pushy. Here is how to do that:

• Go where your audience hangs out – gyms, cafes, local events, or parent groups. Have casual conversations and let the product come up naturally. Remember, be friendly, not salesy. 
• Share your personal story. Explain why you use the product and how it’s helped you. Keep it simple and relatable to pique people’s interest. 
• Let them try the product. You can even give them a few free samples or demos so they get a feel of it. By actually using it, they’ll see how effective it is.
• Mention the resale benefits. If they want, they can build their own business by sharing the product with others and earning commissions. Explain the structure of network marketing or multi-level marketing (MLM). 
• Stay in touch. Share your Instagram handle, invite them to a local Facebook group, or schedule a meetup. This keeps the conversation going and gives them a chance to learn more when they’re ready.
• Follow up. Reach out a few days later to ask how they liked the product. If they’re convinced, mention any specials, starter kits, or upcoming events.
• Give them your product landing page link. When they’re ready to make the purchase, make sure they buy the product through your link. This way, you’ll earn commission from each sale they make.

Darin Kidd shares how he recruits 10 people in 10 days. His first advice is to share the opportunity with everyone. Don’t skip someone at your local event just because you think they won’t be interested. After sharing, you must follow up immediately while emotions are still high. This is when you can remove the uninterested people and focus on those who will likely take action. Kidd says to “run with the runners, walk with the walkers – and move on from those who aren’t ready.”

3. Create an Automated Follow-Up System to Convert Network Marketing Leads

An automated follow-up system converts network marketing leads into customers or recruits. Most people won’t buy your product on the first interaction. But consistent follow-ups increase the chances of conversion by up to 80%. Plus, an automation system saves time, keeps your leads warm, and makes sure no one gets missed. Here is how to set it up: 

• Create a professional website. This is where you’ll send all your leads. A good website should be easy to navigate, quick to load, and provide all your information. If you don’t have one yet, use a website builder like Snapps.ai to set one up fast.
• Add helpful content to your website. This includes product benefits, your team, success stories, FAQs, and short videos that explain what you offer. Show results, testimonials, and photos to build trust. Give visitors a reason to stay, explore, and take action. 
• Add a lead capture form. Include fields for name, email, and phone number. Keep it short and simple. To boost sign-ups, offer a freebie or product sample in exchange for their info.
• Integrate email automation. Set up welcome emails and follow-ups that go out after someone fills out your form. Tools like Mailchimp or ConvertKit make this easy.
• Set up landing pages. Each page should have a clear purpose, such as buying the product or joining as a recruit. Keep it simple: a strong headline, a short explanation, one call-to-action, and a few visuals or testimonials.
• Connect a Customer Relationship Management (CRM) tool. This organizes your contacts and tracks how they interact with your website. Based on the user’s behavior, these tools will send personalized follow-ups. For example, if someone views your “Join My Team” page, the CRM triggers an email offering a free consultation or a team member’s success story. 
• Use retargeting ads. If your leads visit your website but don’t take any action, these ads will show up and remind them of your offer. Retargeted ads are 70% more likely to convert visitors into buyers. For this, install a tracking pixel (like the Facebook Pixel or Google Tag) on your site.
• Add a chatbot. You might not answer every question on social media or at your meetup. A chatbot helps answer the rest, even when you’re offline. It also sorts people based on whether they want to buy the product or become a recruit. It then triggers follow-up messages for each group. Use tools like ManyChat or Tidio to connect chatbots to your website in a few clicks.

Tanya Aliza says your website should do all the heavy lifting. Your job is to get leads interested through social media and local meetups. You then send them to your website to learn more about the product, being part of your team, and your story. This is an automated follow-up system that builds trust and encourages action.

 

4. Track How Well Your Network Marketing Strategies Work

Tracking your network marketing strategies lets you see what works and what doesn’t. Network marketers say doing this gets 4x more qualified leads. This is because you can focus on the actions that bring real results. Here are some downsides to not tracking your strategies:

• You keep using lead sources without knowing which one brings your best prospects. 
• You spend money on ads that don’t perform because there’s no data to guide you. 
• You run new strategies without a baseline, so you can’t tell if they’re helping or hurting. 
• You miss chances to repeat what works because nothing was measured. 
• You waste time on activities that feel right but don’t actually deliver results. 
• You guess your cost per lead, which makes it harder to track if you’re making a profit.

Set up a lead tracking system to follow your buyers’ or recruits’ journey from first contact to final decision. Use a CRM or spreadsheet to track where the lead came from, when they reached out, and how often you followed up. Keep your lead pipeline updated for a clear overview of where each prospect is in the process. Here’s what to track in your network marketing strategies:

• Lead capture forms. Check which forms or calls-to-action generate the most sign-ups for your network marketing. If you’re using a site builder like Snapps.ai, it automatically tracks form submissions. If you’re using Google Analytics, you’ll need to set up “Goals” to track when someone submits a form.
• Social media engagement. See which posts get the most likes, comments, shares, and direct messages. Use tools like Facebook Insights or Instagram Analytics to measure performance.
• Local meetup leads. Count how many people at each local meetup show interest in the product or business. Create a simple form to record names, contact details, and where you found them. With this, you can identify which types of meetups are bringing in your best prospects. 
• Website traffic. Use Google Analytics to monitor how many people visit, where they come from, what pages they visit, and which pages convert leads. Based on this data, you can improve the content and structure of your website.
• Retargeting ads. Measure which ad copy performs best in bringing people back. Use Facebook Ads Manager or Google Ads to see how many people saw the ad, clicked, and took action. 
• Email campaign metrics. Analyze email open rates, click-through rates, and conversion rates. This shows you which messages and content engage your leads the most. From there, refine your network marketing emails for better results.
• Cost per lead. Calculate how much you spend to get leads from different sources. For example, if you spend $200 on Facebook ads and get 40 leads, your cost per lead is $5. If attending a local event costs $50 plus 4 hours of your time for 10 leads, your cost is $15 per lead. This helps you understand which strategies are most cost-effective.

Ray Higdon says lead funnels work better for network marketing than direct sales. Instead of just posting products, he looks at what his audience needs. Then, he creates helpful posts that solve those problems. This builds trust and makes it easier for people to buy from him or join the team. He also uses a tracking system to study how people interact with his content. Higdon believes in this strategy as it gets him over 3,000 leads every month.

Step-By-Step Guide to Building Your Network Marketing Lead System in 90 Days?

1. Days 1-7: Set up your lead system. Start by setting up tools to track your leads, such as Google Analytics or a simple CRM like HubSpot. Create a calendar to plan your lead generation activities. Also, research your target audience and create valuable content that speaks to their needs. 
2. Days 8-14: Reach out to new network marketing prospects. Each day, contact 5 to 10 new people from social media or local meetups. Focus on helping them first, rather than trying to sell your product or recruit them right away. The goal is to start building trust and offer value. 
3. Days 15-30: Share valuable insights. Share useful tips, insights, and solutions related to your product. Become a knowledgeable resource, so people turn to you for advice. For example, if you’re promoting a health program, share tips on staying healthy while traveling or with a busy schedule. 
4. Days 31-45: Build stronger connections. As you get more comfortable with your leads, start having deeper conversations. Offer personalized advice on how your product or network marketing can help them. By day 45, you should be talking regularly with your most interested leads. 
5. Days 46-60: Present your business opportunity. Once trust is established, start introducing your opportunity to your warmest leads. Try to schedule at least 3 presentations each week to explain your network marketing to them. 
6. Days 61-75: Address concerns and answer questions. After introducing your network marketing, follow up with any leads who have questions. Address their concerns to build even more trust. 
7. Days 76-90: Convert warm leads into team members. Aim to convert 5% to 10% of your most interested leads into team members. Make the onboarding process smooth and welcoming to encourage them. 
8. Every 7 days after: Track your progress. Check how well you’re doing. Look at things like response rates, how engaged your leads are, and how many people are converting. 
9. Every 15 days after: Adjust your approach. Evaluate what’s not working and make changes. Focus on the strategies that bring in the most prospects and get the best results.
10. Every 30 days after: Double down on what’s working. Take a look at which platforms or methods are working best for you. Spend more time and resources on those channels to get even more leads and conversions.

What Are the Best Website Builders for Startup Network Marketers?

The best website builders for startup network marketers are:

• Snapps.ai. This offers everything you need, from tracking systems, lead capture forms, and automated follow-up tools. Plus, it’s super simple to set up your website. Just pick a template, edit the info, and drag-and-drop to match your brand.
• Wix. This is the most beginner-friendly website builder. Use its templates to create landing pages and capture leads. However, you may need extra integrations for lead tracking and follow-ups.
• Shopify. This is great for selling products online. It provides secure payment processing and inventory management. It’s a good fit if you’re selling network marketing products, but it’s less focused on lead generation.
• Squarespace. This offers stylish templates for building an attractive lead capture website. It includes email capture forms and blog tools. It’s great for brand awareness, but not as strong for lead tracking or recruitment.