The best website builders for your cleaning business are:
- Snapps.ai
- Wix
- WordPress
- Squarespace
- Shopify
Creating an online presence can bring clients and revenue to your business. A Redditor notes that a website is a good marketing strategy. Another Redditor talks about how a website can gain revenue online. Every business needs a website, but 46% of businesses in the US don’t have a website and struggle to start their own. Good thing website builders exist to give you a competitive edge.
Websites establish an online presence and boost revenue for cleaning companies. Whether you’re selling cleaning products or services, having a website is important. One Reddit user shared that their cleaning product site receives daily visits. Without a website, you miss out on potential clients. It not only establishes your brand but also helps you reach a wider audience.
Mike Mack explains that website builders can create high-value cleaning business sites. They help you focus on value and profitability. Mack advises to create a meaningful brand name and story on your website, which opens opportunities for business expansion and targets high-value clients while building a strong company culture.
In this article, we will explore the best website builders for cleaning businesses, their features, and how they can cater to your needs. Let’s create an online presence that boosts your growth through the right website builder.
1. Snapps.ai
- Level of Difficulty: Easy
- Best for: Beginners to intermediate users looking for a straightforward, feature-rich platform.
- G2 Rating: 4.9 out of 5 stars
- GetApp Rating: 4.9 out of 5 stars
Snapps.ai publishes your cleaning website faster and smarter, with hundreds of companies and over 200 templates. There is one that is specifically designed for cleaning businesses.
Here are Snapps.ai’s features that are useful for your cleaning business:
- AI Image Generator: Improve your visuals for your content and promotional materials even without knowledge about graphic design.
- SEO Copy Tool: Generate simple content to improve your search engine rankings. Consistently creating content can attract organic traffic.
- Widgets for Customization: Programming tasks and website building are now made easier with Snapps.ai’s drag-and-drop widgets.
- Technical SEO Analysis: With the provision of SEO insights and issues, take action to improve website performance.
- Domain and Link Management: Manage your links and track data better with your own domain.
- Snapps.ai’s Unique Feature: Snapps.ai’s Local Search Grid integrates Google’s map pack to generate leads for your cleaning business. Your site is made visible to locals around your area.
| Snapps.ai's Pros | Snapps.ai's Cons |
|---|---|
| User-friendly interface | Limited mobile editing capabilities |
| Comprehensive SEO tools and reports | Higher cost compared to some competitors |
| Excellent local search tracking features | Limited templates for cleaning businesses |
| AI tools for content and image generation |
| Snapps.ai's Singlet Site Pack | Inclusions |
|---|---|
| Number of Sites | 1 |
| Templates | 200+ |
| SEO Tools | Yes |
| Widgets | Yes |
| Customer Support | Yes |
2. Wix
- Level of Difficulty: Medium
- Best for: Beginners to intermediate users
- Forbes: 4 out of 5 stars
- PCMag: 4.5 out of 5 stars
Wix is a platform with a user-friendly interface and is ideal for creating a professional website without technical skills. Its drag-and-drop platform allows you to customize your websites but not in advanced level. Its SEO capabilities and ecommerce tools are lacking for cleaning businesses that want to scale.
Some features on Wix that work on your cleaning business are:
- Appointment Booking System: Helps manage your clients bookings.
- Mobile Optimization: Wix makes sure that your cleaning site works on all devices. This is important especially for clients looking for on-the-go services.
- Online Payment Integration: Your clients can pay for your services directly on your Wix website.
- Email Marketing: If you want to follow up on customers, Wix allows you to send promotional emails.
- Wix’s Unique Feature: Wix’s ADI (Artificial Design Intelligence) can create a website by answering questions. With the answers you provide, it creates a site according to your cleaning business needs.
| Wix's Pros | Wix's Cons |
|---|---|
| User-friendly drag-and-drop interface | Higher renewal costs |
| Good mobile optimization | Limited customization |
| Strong customer support | Need for third-party apps for advanced features |
| Limited design flexibility | |
| Ads displayed on the free plan |
George Vlasyev notes that Wix helps business websites with its easy-to-use customization tools. The platform offers over 500 templates, SEO, and ecommerce features, enhancing user experience and attracting more clients.
| Wix's Combo Plan | Inclusions |
|---|---|
| Free Domain for 1 Year | Yes |
| Remove Wix Ads | Yes |
| Bandwidth | 2GB |
| Storage | 3GB |
| Customer Support | Yes |
3. WordPress
- Level of Difficulty: Hard
- Best for: Tech-Savvy users and those into advanced customization
- GetApp: 4.6 out of 5 stars
- TrustRadius: 4.5 out of 5 stars
WordPress is a versatile platform that powers over 40% of all websites on the internet. People use it because of its library, plugins, and themes that achieve your cleaning business needs. But, WordPress is not that beginner-friendly because of the time and effort it takes to manage the website. But with extra fees and migration, everything is transparent and flexible.
Some of WordPress’s website features that you can use for your cleaning business website are:
- Professional Themes: Providing a professional look and feel that builds trust with potential clients.
- Booking Calendar Plugin: Manage the scheduling process. It minimizes double bookings and missed appointments.
- SEO Plugins: This tool improves your website’s visibility on search engines.
- WP Forms: You can create custom forms of lead generation, contact forms, and feedback.
- WordPress’s Unique Feature: WordPress’s service-specific templates can easily customize to suit your brand. These templates often include pre-designed sections for services offered, testimonials, contact forms, and pricing tables.
| WordPress's Pros | WordPress's Cons |
|---|---|
| Customization options | Learning curve for beginners |
| Wide range of themes and plugins | Requires regular maintenance and updates |
| Strong community support | Can be time-consuming to set up |
| Security issues | |
| Plugins can affect performance |
| Bluehost Choice Plus Plan | Inclusions |
|---|---|
| Websites | Unlimited |
| SSD Storage | Unlimited |
| Domain Privacy + Protection | Yes |
| Automated Backups | Yes (1 year) |
| Free Domain | Yes (1 year) |
4. Squarespace
- Level of Difficulty: Easy
- Best for: Cleaning businesses looking for a professional, easy-to-maintain website with built-in marketing tools.
- G2: 4.4 out of 5 stars
- Capterra: 4.6 out of 5 stars
Squarespace supports over 2 million websites with its beautiful design templates and ease of use. It includes built-in features for e-commerce, blogging, and marketing with no need for external plug-ins. However, its e-commerce capabilities are limited, so another platform might be better for those needs.
Squarespace’s has specific features for a cleaning business. The platform includes:
- Acuity Scheduling: Integrate with Acuity Scheduling to allow your customers to book directly through your website.
- Email Marketing: One of the built-in tools to help you create and send email campaigns. This is one way to keep your customers.
- Customer Segmentation: Squarespace allows you to divide your customers into categories. This allows you to enhance your targeted marketing campaigns.
- Squarespace’s Unique Feature: Choose between a single or multiple calendar. Distribute these to you, your staff, or specific locations to keep clients informed about their bookings.
| Squarespace's Pros | Squarespace's Cons |
|---|---|
| Easy to use with a low learning curve | Limited ecommerce features |
| Built-in email marketing tools | No autosave or version history features |
| Great customer support via live chat and email | Higher cost for translating sites using third-party services |
| Limited third-party app integrations | |
| No phone support |
| Squarespace's Business Plan | Inclusions |
|---|---|
| Custom Domain | Free for the first year |
| 24/7 Customer Support | Yes |
| ecommerce | 3% transaction fee |
| Advanced Analytics | Yes |
| Marketing | Yes |
5. Shopify
- Level of Difficulty: Easy to Medium
- Best for: Small to medium-sized cleaning businesses looking for a customizable ecommerce solution.
- Forbes: 4 out of 5 stars
- GetApp: 4 out of 5 stars
Shopify is an ecommerce platform that lets you set up an online store to sell products. It is customizable and user-friendly, with over 1.7 million businesses in 175 countries using it. Shopify’s pricing plan can be expensive but, it offers essential tools for online sales, marketing, and client management. Shopify is only useful if your cleaning service offers products that customers can order, like cleaning supplies, to tide them over until their next service.
For your cleaning business, Shopify makes sure you can use its features like:
- Appointment Booking: Allows customers to book cleaning services online, helping businesses manage schedules.
- Customizable Templates: Offers templates fitting the branding of a cleaning business. It creates a professional and trustworthy online presence.
- SEO Tools: Built-in features to rank higher in search results.
- Mobile Optimization: Ensures the website looks great and functions well on mobile devices.
- Integrated Payment Processing: Simplifies payment collection with support for many payment gateways.
- Customer Reviews and Ratings: Tools used to collect and display customer reviews.
- Shopify’s Unique Feature: Shopify supports subscription-based services, ideal for cleaning businesses offering recurring packages. This helps maintain steady cash flow and improves customer retention.
| Shopify's Pros | Shopify's Cons |
|---|---|
| Extensive app store for more features | Transaction fees unless using Shopify Payments |
| 24/7 customer support | Limited free themes compared to some competitors |
| Scalable as your business grows | Learning curve for advanced customization |
| Robust analytics and reporting | Can become expensive with add-ons |
| Shopify's Basic Plan | Inclusions |
|---|---|
| Online Store | Yes |
| Unlimited Products | Yes |
| Sales Channels | Online store, social media, marketplaces |
| Discount Codes | Yes |
| Abandoned Cart Recovery | Yes |
Simon Gorges finds Shopify to be a strong e-commerce platform. Its plans offer good value, especially as your business grows and you want to reduce transaction fees. He appreciates the fully responsive themes and the extensive app store with over 7,000 apps. Simon also highlights Shopify’s shipping options and partnerships for discounted rates as significant advantages. He finds Shopify’s customer support knowledgeable and helpful.
Key Elements for a Cleaning Business Website
- User-Friendly Design: Create a website that is easy to navigate. This helps your customers find information quickly.
- Booking and Service Management: Your builder needs to have a built-in booking system. If not, you can integrate a booking software that simplifies appointment booking.
- Service Descriptions: Clearly state the services you offer. Is it deep cleaning? Regular maintenance? Other specialty services? Let your customers understand what services they can expect.
- Payment Processing: There are web builders with payment gateways. If none, there are plug-ins to help your clients make seamless transactions.
- Customer Testimonials and Reviews: Be a credible business by displaying words from satisfied clients. Also include the negative reviews to gain the trust of your audience. Use these reviews to improve your marketing strategies.
Summary: Best Website Builders + Key Elements
| Feature | Snapps.ai | Wix | WordPress | Squarespace | Shopify |
|---|---|---|---|---|---|
| User-Friendly Design | With intuitive interface and widgets | With drag-and-drop interface | Not so much | With easy-to-use templates | Customizable templates |
| Booking and Service Management | Integration for appointment bookings | Has Appointment Booking System | Has Booking Calendar Plugin | Has Acuity Scheduling | Has Appointment Booking |
| Service Descriptions | Customizable templates for cleaning businesses | Easily customizable | With service-specific templates | Customizable templates for services | Customizable templates |
| Payment Processing | With bonus domain and link management | Has Online Payment Integration | Has payment plugins | Built-in payment processing | Integrated Payment Processing |
| SEO Optimization | Comprehensive SEO tools and reports, SEO Copy Tool, Technical SEO Analysis, Domain and Link Management | Basic SEO features, limited advanced customization | Advanced SEO plugins available | Built-in SEO tools | Built-in SEO features |
| Mobile Optimization | Limited mobile editing capabilities | Yes | Depends on the theme and plugins used | Yes | Yes |
| Customer Support | Included in the plan | Included in the plan | Community support, extensive documentation, support from hosting provider | Via live chat and email | 24/7 customer support |
Optimizing Your Cleaning Business Website for Search Engines
To rank for search engines, your website needs to improve online visibility and attract clients. These specific strategies mentioned below can help you grow your business.
- Title Tags and Headers: For your content and product pages, use your main keyword at your title tag and headers for better SEO. Pages with a keyword in the title tag are 2.5 times more likely to rank higher.
- Mobile Friendliness: Having a website that is mobile-friendly can also help you rank higher on Google.
- Google My Business: Keep your Google My Business profile updated. If you don’t have one, create one and display your reviews for credibility.
- Location-Specific Pages: Create separate pages for each location your business is serving in. It improves local SEO and gets you your target audience. 72% of consumers who did a local search visited a store within five miles.
- Content Quality: Focus on creating high-quality and informative content. Establish your authority in your niche and address the needs of your customers through what you write.
- Technical SEO: Test your website’s speed and secure it with an SSL certificate. This prevents any data from getting stolen.
- Consistent Updates: Regularly update your website with fresh content and current information. Be a brand that stays relevant. Companies that blog regularly receive 55% more website visitors and 97% more inbound links.
With all these said, you can optimize your visibility. There are website builders designed for SEO that help you achieve these goals, allowing you to focus on your business.
