The 5 best website builders for clothing brand are:
- Snapps.ai
- Shopify
- Volusion
- Wix
- Shift4Shop
Building your clothing brand website can be quite challenging, with a lot of growing competitors surrounding your business. Clothing continues to be in-demand for consumers, either for fashion or for convenience. According to Statista, most consumers purchase apparel (clothing) online, along with accessories and footwear. As your preferences in clothing are continuously changing, so do your decisions in improving your clothing brand business.
The clothing industry is a saturated market, making it difficult, as you have to deal with many returns. 41% of consumers buy multiple sizes of the same item intending to return those that don’t fit, according to a study by Narvar. This statistic contributes to high return rates in the clothing industry. Consider starting a clothing brand business if you can offer something unique. Select ideas like using recycled materials to take care of our ecosystems, or giving back an adequate profit to shirts woven by underpaid workers in 3rd world countries. The goal is to not only give prized possessions as a sign of happiness to consumers, but to give clothes a sense of purpose in their lives.
If you already have unique clothing styles in mind, consider building your clothing brand website. The primary challenge you can encounter is when your products sell good that it can get “out of stock” by your supplier. You’ll have to try testing other unique products to give something new to customers. 63% of consumers enjoy trying new products using brands they are loyal to, according to a report by Nielson. Also, Facebook is an effective and well-known platform where you can advertise your clothing brand using your website.
If you’re a small business owner without coding knowledge, select a website builder that gives you the seamless customization experience you need. We provided this article about the 5 best website builders for a clothing brand. You’ll get to see examples of clothing brand website design examples for every website builder. We included customer reviews and user experiences in customizing a clothing brand website. Also, we added the features you need to know to build an online shop on your website.
1. Snapps.ai
Snapps.ai is a website builder that offers drag-and-drop widgets to customize your clothing brand website. This platform offers tools like AI Image, Graphics, SEO, link management, and Copy AI. These tools can help you build your clothing brand website comprising elements like shopping cart, product listing, social media integration, and secure payment integration.
What’s great about Snapps is it helps you migrate your old clothing line website to its platform. You’ll receive the assistance of a reliable support team in using migration tools and can resolve any technical issues. 96% of consumers say customer service is crucial in choosing their loyalty to a brand, according to a Microsoft report. Also, Snapps offers pre-made templates and aesthetically pleasing pages for your clothing brand.
Snapps.ai’s Sample Clothing Brand Website Design for Women’s Casual Wear:
What makes Snapps.ai stand out from other website builders is it’s incredibly user-friendly and intuitive. Snapps offers more functionality than famous platforms like Wix and Weebly. You can move all domains to Snapps, as it offers efficient security features for your website. Moreover, the platform offers responsive and professional-looking templates. 
2. Shopify
Shopify is a well-known eCommerce platform and a website builder for your clothing brand website. This website builder offers tools like business name generator, pay stub generator, refund policy generator, shipping label template, and many more! What’s well-known about Shopify is that it lets you build an online store so potential customers can checkout items with ease.
Shopify offers previews of pre-made clothing brand templates for your customization experience. 54.8% of global website traffic in the first quarter of 2021 came from mobile devices, based on Statista. This statistic makes Shopify’s website-responsive templates more important than ever.
Shopify’s Sample Clothing Brand Website Design for Women’s Loose Fit Wear:
Shopify offers great support in building your clothing brand website. The great support makes it easier for business owners like you to learn online eCommerce. It offers great integration in smartphones and laptops. Also, Shopify’s pre-defined clothing line website designs and templates only take minutes to adjust the layout of a page. However, a disadvantage of Shopify is when it has multiple fees like credit card fees, subscription fee, and platform transaction fee.
3. Volusion
Volusion is considered the oldest eCommerce website builder that already existed in 1999. This platform provides tricky features when editing pre-made clothing brand website designs and templates. But has good selling tools for business owners. 60% of businesses struggle with website design according to a study by Forrester, which makes user-friendly design tools important.
Volusion is suitable for your clothing brand, since this platform is more focused on selling physical products. Moreover, this free platform offers tools like CPM calculator, barcode generator, eCommerce GIFs and graphics, small business loan calculator, and many more.
Volusion’s Sample Clothing Brand Website Design for Men’s Casual Wear:
Volusion is a website builder that’s always suited for small businesses. This website builder is not recommendable if you already have an extensive business, since you’ll need more features. Volusion offers many predetermined templates, providing a professionally finished website. However, the downside of using Volusion is its lack of mobile-responsiveness. This downside can impose negative user-experience for those who often purchase clothing using their mobile phones.
4. Wix
Wix offers user-friendly and drag-and-drop tools to create a simple yet creative clothing brand website. This platform is a cloud-based website builder. With over 500+ ready-made templates, Wix is recommended for beginners without coding experience. You wouldn’t need to hire a web developer to create an online store, especially if your small business is just starting out.
Wix offers tools like Google Workspace business email, payments, site contacts, email marketing, and SEO. Wix’s SEO tools are the keys in improving your website visibility. 53.3% of all website traffic came from organic search, based on a BrightEdge report.
Wix’s Sample Clothing Brand Website Design for Men’s Outerwear:
Wix is a good choice for building your online shop and clothing line website. It’s good for long-term use, especially if you’re starting as a small business. The platform has many functionality features with a manageable price. Wix’s functionality makes it more reliable and easy to use.
5. Shift4Shop
Shift4Shop is an eCommerce platform that offers a free plan in helping you build your clothing brand website. The platform is formerly known as 3dcart that provides tools such as SEO, inventory control, unlimited products, affiliate program for your customers, QR code generator, storefront sign creation, and many more. Shift4Shop offers mobile-friendly and industry-specific templates that are highly customizable.
If you have coding experience, this platform offers an intuitive design tool to directly edit HTML and CSS. According to Stack Overflow, 58.3% of web developers use HTML, while 54.4% use CSS. These statistics show how relevant HTML and CSS are in website-building.
Shift4Shop’s Sample Clothing Brand Website Design for Women’s Bridal Wear:
Shift4Shop has a complete cart set-up with popular feature sets for your clothing line website. What’s recognizable about this platform is it has a reliable tech support and sales staff. These people can assist you in building your cart without forcing you to buy. The potential downside that you can get from Shift4Shop is its lack of supporting other apps and lack of compatibility on other features.
What Features Does an Online Shop in a Clothing Brand Website Have?
1. Product listings
Your online shop must have product listings so customers will know which type of clothes are available. The first thing that a customer would do when online shopping is to look for a specific type of clothing. If they’re looking for summer wear, they can check if your website is selling shorts and tops, especially for women. Snapps.ai is a website builder that offers drag-and-drop widgets, allowing you to customize a list into product listings. It also offers specific widgets for business directory.
2. Shopping Cart and Checkout
Including a shopping cart and checkout allows customers to select the “Add to cart” button every time they window shop on your website. Once they have the items in their online shopping court, include a checkout button for payment and shipping. There are website builders that offer pre-built shopping carts. It can be quite a hassle if you’ll be the one to integrate shopping carts and get your merchant account working. It’s either you’ll add your own cart if you have coding experience, or you’ll use a website builder (the easier choice).
Snapps.ai lets you create a separate page for shopping cart and checkout. All you need to do is to click “Add Page” on the pages button and use customization tools from there.
Below is an example of a Shopping Cart section in an online shop made in Snapps. Click the shopping cart icon, which will direct you to your shopping cart to see if you have any pending items. If you’re a first-time buyer, select “Browse Store” to add the products you want to include in your cart before checkout.
3. Secure Payment integration
Secure payment integration is an important feature so customers will know the available payment methods. Practice safe and trusted transactions by integrating with secure payment gateways like Paypal or Stripe. You can include a few reminders about proper payment processing that the customers can read before proceeding to checkout. Snapps.ai offers Paypal as a payment option that customers can use for online purchases.
4. High-quality image galleries
Show high-quality image galleries in your online shop about the clothes and accessories (if any) that you’re selling. Your customers need to see a physical example or reference of the clothing they want to purchase. Snapps.ai offers drag-and-drop widgets specifically for customizing your image gallery.
5. Social Media Integration
Social media integration lets you share products from your online shop across social media platforms. It’s important that your clothing brand website is connected to your social media platforms to increase customer engagement. The more users discover your website link from a social media post, the more they’ll check your products and buy. Snapps.ai offers social integration tools for Facebook and Twitter and sharing options to promote your website.
6. Customer Reviews
Social media integration lets you share products from your online shop across social media platforms. It’s important that your clothing brand website is connected to your social media platforms to increase customer engagement. The more users discover your website link from a social media post, the more they’ll check your products and buy. Snapps.ai offers social integration tools for Facebook and Twitter and sharing options to promote your website.
Here’s an illustration showing the available online shop features for each website builder:
What Payment Methods Are Available in a Website Builder for a Clothing Brand?
Digital wallet. Digital wallets like Paypal, Amazon Pay, and Google Pay have been widely used by consumers to purchase online. According to Statista, mobile or digital wallet became the most popular online payment in the U.S. in 2020.
It’s always important to have your clothing brand website where a digital wallet payment method is included. Study your target audience and the popular payment system that your target audience would often use.
Always consider the question, “How can I make it easy for my customers to pay?” Before providing the right payment methods. Select a website builder that allows you to create an online store. Your website builder must have a good balance of cost and features, with easy integration for payment processing.
Credit and debit cards. Credit and debit cards are commonly used by consumers who love online shopping. These payment methods are still convenient for making quick transactions. Visa, Mastercard, and American Express are available credit cards that you can use.
Some card users prefer credit cards since they’re much safer. Using a credit card saves you time in waiting and extra steps when paying cash. Also, payment through cash has less protection than credit cards, especially when lost or stolen.
Other users would also prefer credit cards over debit cards. Like cash payments, debit cards also have less protection. Instead of cash payments, you can get a cash secured card instead. When using a credit card, always pay the statement balance every month and don’t overspend.
Bank transfers. Also referred to as electronic funds transfers (EFTs), bank transfers permit users to transfer their money to a business bank account. Bank transfers are safe to use, as long as you check the money status using your phone app or laptop. Don’t trust anyone that shows your money status. Login to your banking app with your bank details using your own device.
Buy now, pay later (BNPL). Buy now, pay later (BNPL) is suited for impulsive buyers who want to buy last-minute clothing for your brand. This payment method continues to be popular at everyday retailers. There are website builders that integrate with services like Afterpay or Klarna. These services allow customers to pay for your products in installments. But it’s important to determine if your product is suited for a payment method like BNPL. Also consider the demographic target of your customers and those who would likely use BNPL.
How Do I Make a Website for My Clothing Brand?
1. Identify Your Brand Identity – Identifying your brand identity allows you to decide on which clothing niche is good for your website. Do your research to determine what will make your clothing brand unique. It’s also important to determine the kind of unique experience you want to give to your potential customers.
Reggie from The Casual Channel on YouTube said that your brand identity is the blueprint of your brand and the cornerstone of every successful fashion brand. It’s not just about focusing on creating a logo or a slogan that everyone will love. Your brand identity comprises the mission, values, culture, and visual elements of what you’re selling.
2. Select a Website Builder – Select a website builder that offers customization features, drag-and-drop functionality, and social media integration. For elements on your clothing brand, select a website builder that lets you build an online store and shopping cart system. Snapps.ai is a reliable website builder that has all the elements you need. You can create a website within minutes using drag-and-drop widgets and promote your website to social media platforms.
3. Choose a Domain Name – Choose a domain name that’s short and easy to remember so website visitors won’t forget it. Short and memorable domain names are more likely to increase direct traffic since they’re typed directly into a browser, based on a study by Gaebler. If you already have a specific clothing niche in mind, you can use that in your domain name.
4. Build Your Website – When it’s time to build your website, choose from a website builder’s pre-made templates. You can edit or change your chosen template according to the niche of your clothing line. Include key pages like Homepage, About Us, Online Store, and Contact Us. Don’t forget to include high-quality photos of the clothes you’re selling.
V from Superline posted a YouTube video about using Shopify in building a clothing brand website. In V’s experience using Shopify, it’s easy to use when managing orders and good for those without coding knowledge. V recommends using a free Shopify theme if you’re on a tight budget when building your website. Also, consider flat rate or carrier-calculated shipping options to effectively manage costs when building your online shop.
5. Include SEO – Including SEO is an important step in building your clothing brand website using a website builder. Your website needs to rank well on Google search so you’ll get leads that will be converted into customers. Identify and use relevant keywords related to your clothing niche. Include these keywords in your titles, product descriptions, and overall website content.
FitDesign posted a YouTube video about SEO secrets that have been revealed for your online fashion store. Take note that providing high-quality Google content is essential. High-quality content is good for prioritizing user-oriented content in solving customer questions or providing valuable information. In providing valuable content, include expert interviews, trends, and styling tips about fashion.
6. Integrate Payment Processing – Integrating payment processing allows customers to know their options in purchasing your products online. Offer several payment options like Stripe, credit or debit card.
7. Publish and Promote Your Website – Publish and promote your clothing brand website and make sure you have social media integration. Make use of your social media platforms to spread the word about users accessing your website if they wish to purchase your products. Include a striking caption, along with high-quality visuals to encourage users in checking your website. 48% of marketers rate visual content as very crucial to their marketing strategy, based on a study by Venngage.
How Do I Advertise My Clothing Brand Online Using a Website Builder?
Show attention-striking product photos and videos. Showing product photos and videos is the key for customers to continue scrolling on your clothing brand website. Potential customers are looking for physical examples of the clothes they want to purchase. 83% of consumers say product images are very important whenever they make purchasing decisions, according to an eMarketer report. Moreover, providing photos and videos can increase customer engagement and reliability on your website.
Use Pop-ups and banners. Use pop-ups and banners to engage customers in buying new products and special offers. The average conversion rate for pop-ups is 3,09%, with a conversion rate of 9.28% for top-performing pop-ups, based on a Sumo study. These advertising tools can benefit customers who are on a budget and want to avail discounted products.
Business owners of clothing brands experienced results in using pop-ups and banners. You can get 5-10% daily conversion rates from using banners. You can get 20-30% conversion rates, if you’re lucky. It’s possible that 30-40% of customers will make a purchase within a week. Other business owners use pop-ups and banners with product specific messaging. Use these advertising tools carefully and very targeted.
Run targeted social media ad campaigns. Run targeted social media ad campaigns to increase your clothing brand’s social media presence. Many website builders offer social media integrations like Facebook and Instagram. Social media integration redirects your social media followers to your clothing brand website.
Running social media ad campaigns is also a form of social media marketing. This fashion campaign mainly revolves around influencers. These people have built a large online presence through their followings. When influencers advertise your products, their followers will engage and consider trying your product.
Broad targeting campaigns produce the highest success rate in many sectors, aside from the clothing industry. The algorithm of Facebook continues to become successful in reaching the right people without specifying their interests. Take note that the quality of your ad copies is becoming more crucial as the social media landscape becomes increasingly competitive. Social media users scroll through your feed, and they should have the attention of your campaign ads.
Do contests and giveaways. Contests and giveaways are good for social media management and user engagement. Instagram accounts grow followers 70% faster than those who don’t, according to a report by Tailwind. You can post giveaways on your clothing brand’s social media, instructing users to access your website. Users who could access your website can receive special offers from your clothing items.
Giveaways produce good results for different fields. One Reddit user shared their experience in doing giveaways from an education field. It generated thousands of leads a year and ranked well on Google. As a result, doing giveaways became their most successful marketing initiative.
There are a few things to keep in mind when doing contests and giveaways. First, make sure your giveaway is extremely relevant to your target audience. If your clothing brand giveaway is very targeted, there’s a higher chance of getting quality leads. Second, use something to encourage users to share your giveaway. Telling other users that your clothing brand’s doing a giveaway increases user engagement for more chances in the draw.
