The top website builders for digital products are:
- Snapps.ai
- Gumroad
- Sellfy
- Lemon Squeezy
- Shopify
A website storefront has less overhead than a brick and mortar establishment. According to a study by Shopify, online stores can save up to 30% on operational costs compared to physical stores. So, it can allow you to sell digital products at higher price points and keep more profits even if it takes time and effort. But, you need the right platform, with free starting options and essential tools. Features for those on a budget- with no need for technical expertise- are a must.
By optimizing your digital product website with a website builder, you can create a customer-friendly and professional-looking site. A report by BigCommerce found that websites optimized for SEO can see a 20% increase in organic traffic within the first six months. This gives chances for sales and growth through effective SEO, fast loading times, secure transactions, and customer support. Additionally, a survey by Crazy Egg revealed that websites with fast loading times can reduce bounce rates by up to 50%, leading to higher customer retention and satisfaction.
In the following article, we will examine each website builder’s unique features, pricing plans, and pros and cons.
1. Snapps.ai
Snapps.ai is the best platform for building and hosting your digital products website. It caters to digital agency owners, entrepreneurs, and marketers, offering plenty of tools to meet your digital needs. Snapps.ai is your one-stop solution for creating high-performing websites.
Choosing Snapps.ai means joining over 100 companies that trust this platform. With over 200 templates to choose from, it stands out for its local search tracking feature and AI integration.
Some popular digital products you can sell on Snapps.ai are:
- E-books
- Online courses
- Digital art
- Music and audio files
- Software and apps
There are 7 features on Snapps.ai that can help you with your digital product website. These are:
- Local Search Tracking: Get detailed reports to understand how your website ranks in local searches, allowing you to optimize content and strategies to reach more local customers.
- Snapps Graphics: Create visuals for your website to enhance your product presentations and marketing materials, making them more appealing and boost engagement.
- Technical SEO Analysis: Quickly identify SEO issues with instant results on what hinders your site’s performance.
- Snapps Widgets: Easily customize your site with pre-written code snippets, like countdown timers, for limited-time offers and social media feeds to keep your audience updated.
- Domain Management: Get your own domain to make your brand look more professional and easier for customers to find.
- Website Generation Wizard: Create a website instantly by filling out a simple form. This tool is perfect for users without technical skills to build a high-performing digital product website.
| Snapps.ai's Pros | Snapps.ai's Cons |
|---|---|
| User-friendly drag-and-drop interface | Limited mobile editor functionality |
| 200+ templates and widgets | No automatic site migration |
| Advanced SEO tools and analytics | |
| AI-powered image and content generation | |
| Reliable hosting with high uptime | |
| Affordable and flexible pricing plans |
| Snapps.ai's Starter Lite Pack | Inclusions |
|---|---|
| Price | $289.58/month |
| Publish Sites | Up to 25 |
| Templates and Widgets | Full access |
| SEO Tools | Advanced analytics, keyword research, and technical SEO analysis |
| Social Media Integration | Seamless connection with popular platforms |
| AI-Powered Image and Content Generation | Create unique images and copy with AI |
| Priority Support | Access to dedicated support team |
| Hosting | AWS CloudFront CDN with 99.99% uptime guarantee |
| Domain Research | Insights into competitor backlinks and keyword performance |
| SnapMe Link Management | Shorten, share, and analyze content links |
| EasyCut Image Editor | Remove backgrounds and edit images |
| Comprehensive Reports | Clear, actionable insights for website performance |
Get Started →
2. Gumroad
Gumroad is an ecommerce platform for creators to sell digital products. You can set up a storefront without technical knowledge, and the platform supports selling ebooks, courses, and software.
Gumroad is simple and affordable. There are no monthly subscription fees, and it only charges a 10% transaction fee. This makes it a cost-effective solution, especially if you are on a budget. 75% of users reported increased profitability within six months of using the platform. Gumroad’s interface manages your products, sales, and customer interactions.
Gumroad has specific digital product website features, including:
- Product Listing Management: Customize product pages with detailed descriptions, images, and videos.
- Payment Processing: Integrates with PayPal and Stripe, supporting many currencies for global transactions.
- Customer Management: Collects customer data, manage email lists, and send updates or newsletters.
- Gumroad Discover: Increases the visibility of your products to reach more leads.
- Digital Delivery: Automatically delivers products after purchase, including downloadable files and streaming.
| Gumroad's Pros | Gumroad's Cons |
|---|---|
| No monthly subscription fees, only a 10% transaction fee. | Limited design customization compared to some other platforms. |
| Supports plenty of digital product types. | The 10% transaction fee might be high for high-volume sellers. |
| Integrated marketing tools and analytics. | Requires external services for advanced email marketing or CRM capabilities. |
| Gumroad's Standard Plan | Inclusions |
|---|---|
| Transaction Fee | 10% of each sale |
| Payment Processing Fees | ~3% (depends with payment method) |
| Payment Methods | PayPal, Stripe, credit cards |
| Marketing Tools | Discount codes, email updates, Gumroad Discover integration |
| Digital Delivery | Automatic file delivery, streaming options |
| Marketplace Access | Inclusion in Gumroad Discover for increased visibility |
Stewart Gauld praises Gumroad for its simplicity and effectiveness as an ecommerce platform. It is free to use with straightforward fees, making it accessible for small businesses. The platform’s features are valuable for driving sales and building an online presence.
3. Sellfy
Sellfy allows you to sell digital products, physical products, and print-on-demand merchandise. You can easily set up your store, manage products, and handle payments. Whether selling digital downloads, subscriptions, or physical goods, Sellfy covers all your needs. As your business grows, you gain access to more essential features.
Here are the features you can use for your digital product website:
- Unlimited Products: Sell almost everything on Sellfy without restrictions.
- Pay-What-You-Want Pricing: Let your customers set their own price to increase engagement and sales.
- Freebies Option: Offer free versions of your products to capture more leads.
- Print-On-Demand: Launch new products in less than 30 minutes.
| Sellfy's Pros | Sellfy's Cons |
|---|---|
| Easy to use with no technical skills required. | Limited to basic customization features compared to some advanced platforms. |
| Many marketing and analytics tools. | Higher transaction fees on lower-tier plans. |
| Ability to sell a variety of digital and physical products. | Limited third-party integrations. |
| Sellfy's Business Plan | Inclusions |
|---|---|
| Price | $59/month |
| Unlimited Products | No limit on the number of products you can sell. |
| Digital Products | Sell various types of digital content. |
| Physical Products | Sell physical items alongside digital products. |
| Print-On-Demand | Offer custom merchandise without holding stock. |
| No Transaction Fees | Keep more of your profits with no extra fees. |
4. Lemon Squeezy
Lemon Squeezy is a digital product platform for digital creators and SaaS businesses. It provides tools to set up an online store to sell eBooks, guides, PDFs, software, and more.
Lemon Squeezy is a strong contender among website builders charging a flat fee of 5% plus 50 cents per transaction, which is lower than Gumroad’s 10% fee. The platform handles all payment processing, sales tax collection, and compliance, reducing administrative tasks. However, you need at least $50 payout threshold to receive commissions.
Some website features on Lemon Squeezy includes:
- Affiliate Program: A built-in program to promote your products better.
- Product Variants: Supports different versions or tiers of digital products.
- Digital File Delivery: Automatically deliver your products after purchase.
- Discount Codes: Quickly create discount codes for promotions.
- Global Support: Supports many currencies and global payment methods.
| Lemon Squeezy's Pros | Lemon Squeezy's Cons |
|---|---|
| Low transaction fees compared to competitors. | No physical product sales. |
| Handles tax and payment compliance. | Least payout of $50. |
| Easy-to-use interface for store setup and management. | Limited customization options for storefront design. |
| Approval process for store activation can take up to three days. |
| Lemon Squeezy's Basic Ecommerce Plan | Inclusions |
|---|---|
| Transaction Fee | 5% + 50 cents per transaction |
| Email Marketing | Up to 500 subscribers, 5,000 emails per month |
| Custom Domains | Supported |
| Affiliate Program | Included |
| Product Variants | Supported |
| Abandoned Cart Recovery | Included |
Aurelius Tjin is optimistic about Lemon Squeezy’s new marketplace, highlighting its potential to increase visibility and sales for digital product creators. He appreciates the platform’s lower transaction fees. While Lemon Squeezy promises wider promotion, it may not always generate leads. Tjin encourages exploring Lemon Squeezy for its cost-effectiveness and supportive approval process. Users can expect a 20% increase in visibility within the first three months.
5. Shopify
Shopify is a well-known ecommerce platform that makes it easy to create and manage digital products. It’s ideal for selling ebooks, online courses, or digital art. Shopify provides tools to streamline website creation.
Shopify is scalable, supporting your business growth with advanced features. It supports different file types and offers apps for digital downloads. The Digital Downloads app has over 100,000 downloads, highlighting its popularity among digital product sellers.
The digital product features on Shopify are:
- Digital Downloads App: Automates file delivery, giving customers instant access after purchase.
- Customer Accounts: Save customer details for quicker, easier future purchases.
- Abandoned Cart Recovery: Sends automatic emails to recover left items on carts and boost conversion rates.
- Marketing Tools: Includes email marketing, social media integration, and discount codes to promote products.
| Shopify's Pros | Shopify's Cons |
|---|---|
| User-friendly interface | Monthly subscription fees can add up. |
| Scalable for growing businesses | Transaction fees for using external payment gateways. |
| Strong customer support | Some customization options may need coding knowledge. |
| Basic Shopify Plan | Inclusions |
|---|---|
| Price | $29/month |
| Unlimited product listings | List as many digital products as you want without extra charges. |
| 24/7 customer support | Access support anytime for troubleshooting and guidance. |
| Sales channels | Sell across many platforms like social media and online marketplaces. |
| Manual order creation | Create orders manually for customers if needed. |
| Discount codes | Offer promotions and discounts to drive sales. |
Summary: The Best Website Builders for Digital Products
| Snapps.ai | Gumroad | Sellfy | Lemon Squeezy | Shopify | |
|---|---|---|---|---|---|
| Best For | Digital agency owners, entrepreneurs, marketers | Creators of all kinds | Digital and physical product sellers | Digital creators and SaaS businesses | Versatile for all digital products |
| Transaction Fees | Not specified | 10% transaction fee | Higher fees on lower-tier plans | 5% + 50 cents per transaction | Transaction fees for external gateways |
| Special Features | AI-powered content generation, local search tracking | Gumroad Discover for visibility | Pay-what-you-want pricing, freebies | Handles tax and payment compliance | Abandoned cart recovery |
| Pricing | Agency Lite Pack - $289.58/month | No monthly fees, 10% transaction fee | Business Plan - $59/month | Basic Ecommerce Plan - 5% + 50 cents/transaction | Basic Plan - $29/month |
| Customer Support | Priority support | Limited to email and community support | Not specified | Support not specified | 24/7 customer support |
5 Ways to Build a Website for Digital Products
- Platform Selection: Choose the right platform for your needs from the builders mentioned above.
- User-Friendly Website Design: Design a professional, organized, and visually appealing website. Make sure it is easy to navigate and responsive.
- Payment Gateway Integration: Integrate a reliable payment gateway for processing transactions.
- Security Measures: Implement security measures such as an SSL certificate and regular updates. Back up data to prevent loss.
- Website Promotion: Promote your website on social media and build an email list for newsletters and updates.
How to Optimize Your Digital Product Website for Search Engines
To optimize your digital product website, you need to increase visibility, drive traffic, and boost sales. This can help you stand out and attract potential customers.
- Keyword Research: Identify relevant keywords with high search volumes and low competition.
- On-Page SEO: Optimize title tags, meta descriptions, and header tags. Create content that addresses your audience’s needs.
- Technical SEO: Make your website accessible to search engines, loads quickly, is secure, and mobile-friendly.
- Local SEO: Target local audiences to attract customers near you.
- Backlinks: Acquire backlinks by writing guest articles on other websites.
- SEO Strategy Updates: Regularly monitor and update your SEO strategy. Use website builders with built-in SEO tools to stay up-to-date with search engine algorithms.
