1. Web Design Career Opportunities: Expected to Grow 23%

The Bureau of Labor Statistics projects this growth from 2021 until 2031. This is not only a web design trend. It speaks about the opportunities for anyone considering web design. If you’re providing services for ecommerce stores, you can establish their startups. You can create user-friendly websites that optimize user experience and drive sales.  For a nonprofit organization, create narratives and interactive tools to attract supporters. Anyone of you who is looking for a career in web design can enjoy this projected growth. 

Factors Affecting Web Design Industry Growth

• More people shop online: 70% of American consumers buy things on the internet. Since websites need to look good, web designers can help them sell more stuff. More are buying things on the internet, websites need to look good and are easy to use so they can sell more stuff.
• More mobile users: Studies say that 199.50 million mobile shoppers will emerge in the US by 2026. Web Designers can help business websites work on small screens too. 
• Local businesses are going digital: Small business websites are now online. 58% more plan to build their website. With this said, small businesses are now demanding web designs as well. 
• More businesses want to be on Google: Google is the most visited website. As of 2023, there are 85.1 billion visitors. It’s a goal of every business to be on Google and rank on websites. As web designers, you understand how Google works and how to generate sales for websites. 



2. Web Design Median Annual Wage: $72,821

$72,821 is an enormous amount for any web design career. For over the years, web design has been a good-paying industry. It’s higher than what many other jobs pay. Because of the increase in demand, you can live comfortably. In the US, 0-1 years of experience gives you a starting salary of $45,000 per year. For those with 1-3 years of experience, you can have up to $75,000.

Because of the good pay, many more are aspiring to enter the web design industry. This salary pay motivates designers to keep getting better at their jobs. Of course, who would want to hire someone lacking skills? If you want more people to demand your services, start improving. 43% of small businesses plan to invest in their website because they know it’s worth it. It creates more opportunities for web design careers. 



3. Daily Websites: 252,000 Websites Built Everyday

It takes 10 hours to 10 months to build a website. This means people create a lot of websites every day. With a lot on the plate of every business owner, they can’t always focus on building and maintaining a website. That’s why businesses hire web designers. Web designers make sure websites work well. Businesses can focus on their business goals and web designers can do their job. As more get online, the need for good web design services keeps growing.

With this said in demand, web designers can earn more income by charging clients a good amount. We will list down some ideal prices to charge your clients. Remember that prices are subject to change. This depends on your location, market, demand, and the project itself. Here are ideal prices:

• Clients with a lower budget: You can charge $500 to $1000 per website made. You can use a website builder and use a template to build one for their business.
• Mid-range clients: Negotiate the pay of up to $1000 to $5000. These websites can be semi-customized or fully customized websites.
• Higher budgets: Offer $5000 worth of services. It can include interactive designs, automation, SEO optimization, inventory management, and more. 
  



4. Digital Challenge 21% of Poor Website Traffic

Businesses have reported that they have little to no traffic on their website. As a result, they lose leads, sales, and online presence. That’s why businesses are recognizing the importance of web design experts. As web designers, it’s our role to address this website's traffic challenges. We can create user-friendly websites optimized for search engines. 21% of businesses want you, if you have skills in:

• Search Engine Optimization (SEO): Optimize website content, meta tags, and site structure. Businesses will have you if you can improve their website’s search ranking. 
• Responsive Design: 67% are most likely to buy on mobile-friendly devices. So for good website traffic, focus on a good browsing experience on devices.
• Content Strategy: Include valuable and relevant content. Clients will get you if you know blogs, videos, and infographics.
• Site Speed Optimization: A speed of 2.5 and below is a good loading speed. If it takes a website so long to load, people will most likely leave. Web designers help businesses optimize images, browser caching, and unnecessary code. These are features businesses can’t fix by themselves. 

The role of web designers targets the right audience and attracts traffic. Web designers are in demand because of this one for many reasons. By being an effective designer you can improve visibility. You address not only their demands but contribute to the business’ success. 



Web Design Career Paths in Demand

There are a lot of careers to choose from, knowing web design is still in demand. Some of these careers work on the design of the website and others on the development. Here are the current in-demand careers in the web design industry:

1. Graphic Designer

• Job Description: Create visual content for websites and mobile apps.
• Demand: We expect opportunities to grow by 3% in 2024.
• Annual Salary:
• USA: $55,951 per year
• UK: £27,500 per year
• Australia: $65,000 per year
• Canada: $51,189 per year
• India: ₹ 3.8 Lakhs per year

2. UX Designer

• Job Description: Focuses on improving how accessible and usable digital products are.
• Demand: Projects a 16% growth rate from 2021 to 2031.
• Annual Salary:
• USA: $98,239 per year
• UK: £47,882 per year
• Australia: $95,000 per year
• Canada: $77,356 per year
• India: ₹56,179,944 per year

3. Web Production Designer

• Job Description: Oversees the creation and maintenance of websites.
• Demand: Projects to increase over 20% in 2024.
• Annual Salary:
• USA: $91,584 per year
• UK: £30,000 per year
• Australia: $65,000 per year
• Canada: $53,788 per year 
• India: ₹ 5.7 Lakhs per year

4. Frontend Web Developer

• Job Description: Designs and oversees the visual aspects of a website. Focuses on user interface and interaction. 
• Demand: Expect over 19,000 job openings in 2024.
• Annual Salary:
• USA: $110,000 per year
• UK: £47,500 per year
• Australia: $111,502 per year
• Canada: $74,078 per year 
• India: ₹ 5.7 Lakhs per year

5. Backend Web Designer

• Job Description: Focuses on the server-side and database management of a website. 
• Demand: Employment opportunities will grow 16% in 2024. 
• Annual Salary:
• USA: $120,086 per year
• UK: £51,184 per year
• Australia: $110,000 per year
• Canada: $79,656 per year
• India: ₹509,923 per year

6. Product Designer

• Job Description: Designs digital products according to user needs, business goals, and technicalities.
• Demand: Projected to grow 3% from 2018 to 2028. 
• Annual Salary:
• USA: $112,782 per year 
• UK: £55,448 per year
• Australia: $105,000 per year
• Canada: $85,045 per year
• India: ₹12.8 Lakhs per year

7. UI Designer

• Job Description: Focuses more on the visual aesthetic elements and brand consistency.
• Demand: Jobs will grow 23% from 2021 to 2031.
• Annual Salary:
• USA: $90,219 per year 
• UK: £45,000 per year
• Australia: $110,000 per year
• Canada: $108,819per year
• India: ₹2.0 Lakhs per year

8. Web Designer and Developer

• Job Description: Combines design and development skills to create functional and appealing websites.
• Demand: The BLS projects a 17% growth from 2022 to 2032.
• Annual Salary:
• USA: $89,105 per year 
• UK:  £36,902 per year
• Australia: $65,000 per year
• Canada: $63,262 per year
• India: ₹ 4.0 Lakhs per year

Note: We have carefully researched these careers. The statistics for the demand for these jobs are in the US. The average salaries seen are from Indeed, SEEK, Glassdoors, ZipRecruiter, and AmbitionBox.



Essential Skills for Modern Web Designers

Staying ahead is important to keep improving in the web design industry. Also, be knowledgeable about new tools, techniques, and feedback. It can help you grow in this landscape. Here are a few more skills that will make you an in-demand web designer: 

• Design responsiveness: Most searches happen on mobile devices, this skill is a must. Make sure your designs are adaptable to different screen sizes. 
• UI/UX principles mastery: These are important web design parts. Understand the principles on how to create intuitive interfaces.
• Knowledge in coding: You don’t have to be a web developer to learn these skills. Entering the web design industry must make you have knowledge of HTML, CSS, and JavaScript. It’s a bonus skill and makes you versatile.
• Portfolio Skills: Showcase your best work. Include projects showing your websites in different niches and design styles. 
• Networking: Attend web design conferences, online forums, and other web design events. This is an opportunity to connect with other designers and potential clients.
• Client Communication: Enhance your communication skills. This helps you understand the needs of your client. Share your design ideas so they can manage their expectations . 
• SEO Basics: Another must-have skill. Understand the basics of search engine optimization (SEO). It can influence how you do your site structure, content organization, and performance.
• Accessibility Awareness: Always design websites that are inclusive for people with disabilities. Learn about the accessibility guidelines and how to apply it.
• Continuous Improvement: Always leave room to learn and improve. Consider exploring Rob O'Rourke's Fox Legends Program. It offers hands-on learning experiences related to the web design industry’s demands.



Take Advantage of the Web Design Industry

The web design industry brings a lot of great opportunities for skilled professionals. As businesses focus on their online presence, the demand remains steady and profitable. But as the industry is more demanding, keep learning and adapting to the industry changes. This helps you position yourselves for success in the field. Embracing this career fulfills you creatively and promises good profit.

If you want to enter the field but don’t know where to start, begin with website builders. These are user-friendly and give you a grip on what web design is all about. Snapps.ai is an accessible web builder. It makes it easier for starters to dive into web design.