Before giving a “go” signal for your tree service, it’s important to first define your target audience. You must be able to answer the questions, “Who am I trying to reach?” and “To whom am I offering my tree services?” Several factors, such as demographics and the needs of potential customers, can help you define the right audience. It’s important to consider starting small. This means you need to focus on finding your target audience within your local community since you’re just starting. 

If you don’t know where to start, you can look for Facebook groups within your area that are looking for tree services. For example, the images below show people looking for a tree removal service, but their locations vary. Look for a potential customer that needs your tree services. They should be within or near the area where your business is operating.

2. Create a tree service website

Once you’re done in researching and determining your target audience, it’s time to create a tree service website. The above image is an example of a tree service website made from Snapps. Your tree service advertising campaign wouldn’t work without utilizing a customer-centric website. Create a website that’s easy to use so visitors can visit it every time to review your tree services and contact information. 

It’s okay if you don’t have any coding knowledge to make a complex website, as it’s not entirely necessary. Instead, you can find free or paid website builders that give you the freedom to customize your website. Customization tools, layouts, and designs are important to create a website that resonates with your brand. 

Here are examples of website builders for your tree service:

• Snapps.ai
• Wix
• Squarespace
• Duda
• Weebly 

3. Verify your Google My Business Listing

When you’re already done creating a tree service website, verify your Google My Business Listing to increase online presence. Aside from having a website, build an online presence on famous platforms like Google. According to Gitnux, 94% of businesses with Google My Business profiles are more likely to be viewed as reputable. 

Here are ways to verify your Google My Business listing:

• Claim your listing on Google My Business  -  Search for your business name and address to claim your listing here. If your business name and address already exists, sign in and choose “Manage your business”.
• Complete your business information - Enter the details of your business information like your business name, address, website, phone number, and service area. 
• Verify your location - After entering your business information, Google will send a postcard with a verification code to your business address. Verify your listing once you receive the code.

Sometimes your business name may not show up in search results or on maps. Tasha Usery has a business called Doug’s Treeworks. She can’t see her business name after going through all the steps for verification. Yan Gilbert, a Local SEO Consultant, said that the reason for this is most likely because she recently verified her Google My Business listing. He suggested adding an “arborist” category for SEO aside from “tree service”. 

 4. Utilize Google Ads

Formerly known as Adwords, Google Ads helps you attract more customers through relevant keywords and location targeting. Google offers Google Ads Keyword Planner as a free tool that can help you discover new and relevant keywords for your tree service. Your advertising budget is made easier since you can view the bid for each suggested keyword.

5. Activate your tree service on social media

Reach more customers by activating your social media accounts to boost tree service ads. Make your tree service business available on platforms like Facebook, Instagram, LinkedIn, and YouTube. Establish brand awareness for those who can view your social media accounts by regularly posting tree-service-related content. Ask questions for audience engagement and reply to customer comments and direct messages if they have inquiries or concerns.

Below are examples of tree service companies that established their brand awareness on Instagram. Make use of providing proof for your new customers by regularly posting before and after photos of tree work. Don’t forget to think of catchy captions for every Instagram post. Include your address and website link in your Instagram bio. 

Of course, your social media presence wouldn’t be complete without having a Facebook account. Visual influence still has a clear impact on Facebook. Status and photo posts have the highest engagement at 0.10%, based on Data Reportal. 

Below are examples of tree service businesses that advertise their services through posting status and photos with captions. What’s good about Facebook as your groundwork for advertising is you can make your post public and join groups where customers would most likely need your tree services. 

6. Leverage direct mail in your community

Leveraging direct mail in your community helps you find the right target audience by sending mail to homeowners. While this is a form of traditional advertising, it can increase the chances of people within your area to be interested in availing your services. This is also tangible advertising that can reach people who aren’t active on social media. Letting them receive mail about your services can help them remember to contact you if they need tree assistance. 

Tree Service Digital is a marketing agency that offers a direct mail campaign service for tree service businesses. The service focuses on targeted demographics like owner-occupied homes with a certain house value and income level. The aim of this campaign is for business owners to fill out an onboarding form with company details, make a payment, and receive professionally-designed postcards. The postcards consist of customer testimonials, a CTA with a unique tracking number, and customer testimonials. 

7. Make use of print advertising

Print advertising is still a relevant tree service advertising idea to reach a local audience. Regardless of the booming technological influence that requires people to use their gadgets, there are still some who read newsletters and newspapers. Paste and give out flyers, posters, newspapers, and postcards to people within your community. You can even make use of billboard advertising that includes your services and contact information. 

8. Network with local landscapers 

Networking with local landscapers is important to deliver tree service ads to form long-term partnerships. It will be a win-win situation for a tree service company and a landscaping company once they receive profit from back-to-back customer referrals. You can join social media groups like buy and sell equipment for tree services and landscaping. 

The images below from LinkedIn are examples of tree service companies that engage in networking. Expand your connections and work with realtors, gardeners, environmental groups, and nonprofit community organizations. Host or join fundraising campaigns and other events.

What Are the Benefits of an Online Advertising Campaign for a Tree Service Business?

Cost-effective. Online advertising is cost-effective because many online platforms can help you show your tree services to target customers. These platforms include Yelp and Craigslist. While Facebook and Google offer paid ads, you won’t lose a lot of money that doesn’t lead to potential customers. 

Precise audience targeting. Online advertising helps you focus on precise audience targeting, especially if you already have a website. Including where your tree service is located can attract customers within the community you’re operating. There’s also the work of SEO, wherein you can post relevant keywords on search engines. These keywords may consist of “tree service near (specific location)”. 

Boosts brand awareness. Being consistent with your online advertising, especially if potential customers are seeing it on platforms repeatedly, can boost brand awareness. The more that you advertise your tree services, the more potential customers will get curious to learn more about your company. Chances are high that a customer will contact you for tree-related issues if they have one because they consistently see your ads. 

In a Reddit question, “How does one build brand awareness from zero?” user bulosmez responded that you should always be engaging with your followers. If you already established several social media platforms aside from your website, be active in communicating with customers online. You can make polls in stories, reply to their comments, ask them questions, or engage in an online forum so customers can ask questions as well.

Expose to latest trends. Expose your tree service company to the latest trends on the Internet through online advertising. Keep in mind that trends change over time, so it’s important to think of advertisement ideas that can catch the hearts of potential customers. For example, you can connect a trending funny meme or quote that went viral to your tree service. If the customer finds it catchy, then they can try to consider your services.

User matbennett answered that the latest trend in digital advertising is more focused on privacy instead of innovation. User markdigi agreed with matbennett’s response by adding that some hot topics for advertising are privacy, cookies, and first-party data. It’s crucial to adapt to these trends, even though it’s not an exciting innovation.

Flexibility. An online advertising campaign is helpful as it offers flexibility if one campaign doesn’t work out. For example, if your Instagram ads aren’t effective, you can always try to focus on Facebook ads. It’s also crucial to assess what social media platforms your target audience is often using. 

User lukas-holschuh on Reddit explained the difference between dynamic ads and flexible and format ads. Dynamic ads are great for retargeting and personalization by showing items based on user behavior. While flexible and format ads are a new feature where you can add multiple creatives in a single ad. Facebook optimization is shown to be the best-performing creative for flexible and format ads. If you’re still unsure which creative will resonate with the target audience, flexibility and format is a game-changer for campaigns. 

What Are the Key Factors to Consider When Budgeting for Tree Service Advertising?

Geographical scope. The geographical scope of your tree service company is an important factor when you’re budgeting for tree service ads. The larger your geographical scope, the more costly it will be. If you’re still a small business, it’s crucial to focus on a single area within your local community. In this way, you get to know your budgeting options for effective advertising. You can budget printing out flyers to be posted around the neighborhood and investing in successful Facebook / Google ads. 

Campaign duration. Your campaign duration can vary depending on how long you want to advertise your tree service online. Lower campaign duration eventually leads to time and cost-efficient benefits. You have the option to continue running your campaign if you’re making money from it and attracting clients. However, you need to step back from the campaign if you notice little to no progress in advertising your tree services if you don’t want to lose more money. 

CoreyNI suggested considering testing performance when you’re trying to consistently run an advertising campaign. While user Sweepsify suggested bringing your marketing methods while you run your ads. Consider attracting clients through working with influencers and giving giveaways and contests.

Market saturation. Do your research to know the market saturation when it comes to a tree service industry. According to FranchisingPath, tree services are growing more than $20 billion a year, and it doesn’t suffer from market saturation. There are 82,000 tree service businesses that currently operate in the U.S., according to Tree Service Search. Despite a lack of market saturation, it’s a challenge for you to stand out from other tree service competitors since they’re increasing in size. If you’re willing to pay for ads given the competition, go for it. But you can consider other marketing strategies to promote your tree services without losing a lot of money.

Conversion rate. If you’re focused on lead generation, consider the conversion rate on how many leads you need for your ads to run. A higher conversion rate will need the support of a higher advertising budget for each budget. If you’re still tight on budget as a small business owner, consider finding options for free tree service that leads to work. You can attract customers without immediately diving into paid advertising by making use of website optimization and social media.

What Are the Latest Trends in Tree Service Advertising?

Augmented reality (AR). Augmented reality is a new tree service advertising trend that allows users to see the progress of a before and after tree removal service. While this increases customer satisfaction, it’s still up to businesses if they decide to use AR, as others may not have the budget to invest in operating AR. 

Video dominance. Video dominance continues to influence tree service ads by presenting high-quality videos of skills and past tree work. Visuals will always leave a lasting impression on viewers, so it’s important to be creative in providing unique videos to advertise your company. These videos can be used on landing pages, social media platforms, and in Google ads. 

Matthew Jablonski said that people like to watch in general because we’re visual beings. 90% of information that travels to our brain is visual. So we learn and memorize things more effectively and faster through watching videos. Also, video advertisements can leave an emotional impact on viewers. 

Micro-influencers. Engaging with micro-influencers increases your chances of having a successful tree service advertising since your services are featured across different channels. 44% of marketers say that cost-effectiveness is the biggest benefit of working with micro-influencers, according to Hubspot. Most people belonging to Gen Z prefer to purchase products or services through influencers. This can be a win-win for your tree service company as you collaborate with influencers and gain the trust of potential customers. 

Jose Torres (@josetorresrev) on Twitter said to utilize micro-influencers by getting a Virtual Assistant (VA) to DM or email thousands of them. Micro-influencers can help you to promote or advertise your product or service. You don’t need to spend anything to achieve this, and it can be the easiest money you’ll make. 

Audio advertising. Audio advertising is one of the newest advertising trends that can be relevant in the tree service industry. According to Basis Technologies, 93% of the engagement of the brain with audio content immediately transports into ad engagement. Many digital users have been making their days productive by listening to podcasts from platforms like Spotify. You can advertise your tree services on platforms like Spotify so listeners can consistently listen to it and consider checking out your website or contact information. 

User Power_of_Atturdy mentioned the importance of radio advertising. Similar to television, the goal of radio advertising is brand awareness. Don’t expect to have many customers immediately once you start a radio campaign about your tree services. You need to be consistent until you get the right reach and frequency, and reach your audience before they’re in the “buying cycle”. For instance, provide catchy motto or sayings that can resonate with people in the future if they encounter any tree problems. But still, radio advertising is crucial, especially for people who are currently confused on where to reach out if their tree has fallen down or become unhealthy. 

Multi-channel marketing. Using multiple channels is a great tree service advertising idea to reach more customers. Some examples of multi-channel marketing are Google Ads, television hashtags, direct mailings, and social media campaigns. Boost your online advertising experience by showcasing your tree services across different channels so you can reach customers within your local community. The good thing about this trend is you don’t have to focus on one channel to advertise your business. Track multi-channel performance by leveraging a cross-channel performance measuring tool like Google Analytics.

What Makes a Good Advertisement?

A good advertisement is when it’s consistent, creative, truthful, and can leave a strong impact on its target audience. When you’re advertising for tree services, make sure your advertisement actions are consistent with your branding. It should resonate with the goals of your company and what sets you apart from competitors. 

Your tree service ads must provide testimonials and proof of past works by providing a portfolio for it to be truthful and credible. Of course, do not forget to be creative in advertising your tree service company for it to catch the attention of potential customers. 

User SAT0725 posted on Reddit that you can measure the effectiveness of an ad by including a call-to-action. Your CTA has a phone number or URL, allowing customers to call you or visit your website. Digital ads can track effectiveness through purchase, but advertisers set personal benchmarks per CPM (ex. Spending per 1,000 impressions). They consider an ad “successful” if what they’re spending is below their benchmarks. 

Bonus: The Best Website for Tree Service Advertising

The best website builder for tree service advertising is Snapps.ai. Snapps.ai isn’t only a live drag-and-drop website builder that offers customization tools. This platform has everything you need to advertise your tree service. From its precise campaigns, email marketing, and social media integration, reach potential customers anywhere! If you’re a small business owner, target your local community through Snapps.ai’s tools such as localgrids and snappseo. These tools help users track your business’ geographical location and contact information through listing and keywords.

Start showing your tree service skills and experience to customers with Snapps.ai today!